Q1 2026magnetic 100
Q1 2026 Beauty Magnetic 100
Unlock insights on how the top 100 beauty brands attracted organic conversation online over the last year.
Gen Z's most magnetic brands.
How brands are attracting young consumers in an increasingly competitive world.
Brand Magnetism® is the power of a brand to attract conversation. We look at how much and how often a brand is talked about organically online.
01latest rankings
Now available.
Q3 2025magnetic 100
Q3 2025 Magnetic 100: Restaurants
How the top 100 restaurant brands attracted organic conversation online across TikTok, YouTube and Instagram.
2025magnetic 50
The Magnetic50 2025: Gen Z’s Most Magnetic Brands of 2025
The complete rankings of the 50 Most Magnetic Brands of 2025 for Gen Z, across TikTok, Instagram and YouTube.
02brand magnetism®
The power of a brand to attract conversation.
We measure Brand Magnetism® by how much and how often people talk organically about a brand online, across TikTok, Instagram and YouTube, formed into a weighted composite against all other brands.
what
Organic conversation
Brand Magnetism® is the power of a brand to attract conversation. We look at how much and how often a brand is talked about organically online.
why
UGC is the currency
User-generated content is the currency of modern brands. 6 in 10 consumers say UGC is the most genuine form of advertising, and 70% of Gen Z'ers rely on UGC to guide purchase decisions.
how
TikTok, Instagram, YouTube
We measure Brand Magnetism® by how much and how often people talk organically about a brand online, across TikTok, Instagram and YouTube, formed into a weighted composite against all other brands.
input apopularityaverage weekly engagement of a brand's UGC over time
input bconsistencythe variation in that engagement
outputBrand Magnetism® scorea weighted composite against all other brands
brand magnetism® / rankings feedupdated quarterly
01MAGNETIC 100 · BEAUTYQ1 202602MAGNETIC 100 · BEAUTYQ4 202503MAGNETIC 100 · RESTAURANTSQ3 202504MAGNETIC 50 · OVERALL202505TOP 25 · OVERALL202406TOP 50 · CPGQ1 202407TOP 50 · FASHIONQ2 202408TOP 40 · TRAVEL AND HOSPITALITYQ3 202301MAGNETIC 100 · BEAUTYQ1 202602MAGNETIC 100 · BEAUTYQ4 202503MAGNETIC 100 · RESTAURANTSQ3 202504MAGNETIC 50 · OVERALL202505TOP 25 · OVERALL202406TOP 50 · CPGQ1 202407TOP 50 · FASHIONQ2 202408TOP 40 · TRAVEL AND HOSPITALITYQ3 2023
035 reports
beauty
The Top 100 Beauty Brands by Brand Magnetism®.
Q1 2026magnetic 100
Q1 2026 Beauty Magnetic 100
Unlock insights on how the top 100 beauty brands attracted organic conversation online over the last year.
Q4 2025magnetic 100
Q4 2025 Beauty Magnetic 100
Unlock insights on how the top 100 beauty brands attracted organic conversation online over the last year.
Q1 2025magnetic 100
Q1 2025 Magnetic 100: Beauty
Unlock the playbooks behind the 100 most relevant beauty brands in Q1 2025.
Q3 2024top 50
Gen Z’s Top 50 Beauty Brands Report Q3 2024
50 beauty brands ranked by their Brand Magnetism®, from Weak to Magnetic.
Q1 2023industry report
Q1 2023 Gen Z Beauty Industry Report
50 Beauty brands ranked by their Brand Magnetism, along with an analysis of the factors driving relevance for the industry.
043 reports
restaurants
The top 100 restaurant brands, ranked by the organic conversation they attract across TikTok, YouTube and Instagram.
Q3 2025magnetic 100
Q3 2025 Magnetic 100: Restaurants
How the top 100 restaurant brands attracted organic conversation online across TikTok, YouTube and Instagram.
Q1 2025magnetic 100
Q1 2025 Magnetic 100: Restaurants
The insights powering Magnetic Brands to attract Gen Z in Q1 2025, with exclusive rankings, analysis and takeaways.
Q2 2023industry report
Q2 2023 Gen Z Restaurant Industry Report
51 restaurant brands ranked by their Brand Magnetism® with Gen Z along with an analysis of the factors driving relevance.
054 reports
overall
Gen Z's most magnetic brands of the year, across every industry.
2025magnetic 50
The Magnetic50 2025: Gen Z’s Most Magnetic Brands of 2025
The complete rankings of the 50 Most Magnetic Brands of 2025 for Gen Z, across TikTok, Instagram and YouTube.
2024top 25
Gen Z’s Top 25 Most Magnetic Brands 2024
The Top 25 Brands of 2024 That Attracted the Most UGC.
2023top 25
2023’s Gen Z Top 25 Most Magnetic Brands
The brands that attracted the most conversation from Gen Z in 2023.
2022top 25
Gen Z’s Top 25 Most Magnetic Brands of 2022
061 report
cpg
CPG food and beverage brands ranked by their Brand Magnetism®.
071 report
fashion
Fashion brands ranked by their Brand Magnetism®.
081 report
travel and hospitality
Travel and hospitality brands ranked by their Brand Magnetism®.
093 reports
force of impact
Brand reports on perception-avoidance, associations to impact, consistency, integration and intention.
brand reportforce of impact
Nike Force of Impact Report
A 12-page breakdown of Nike's Perception-Avoidance, unprompted and prompted associations to impact, and breakdowns of consistency, integration and intention.
brand reportforce of impact
Patagonia Force of Impact Report
A 12-page breakdown of Patagonia's Perception-Avoidance, unprompted and prompted associations to impact, and breakdowns of consistency, integration and intention.
brand reportforce of impact
SHEIN Force of Impact Report
A 12-page breakdown of SHEIN's Perception-Avoidance, unprompted and prompted associations to impact, and breakdowns of consistency, integration and intention.
brand magnetism®
How magnetic is your brand?
how much and how often are people talking about your brand online?