CPG grows increasingly competitive with Gen Z
In 2022, only 5 brands drove 50% of the conversation in the industry for Gen Z. Now, that number has nearly doubled to NINE brands.
What does this mean? CPG is more competitive than ever, and loyalty is harder and harder to earn.
The Six CPG Relevance Factors Revealed
These six categories drive 100% of the conversation for brands in the CPG space with Gen Z.
The Top 10 Brands Conversation Breakdown with Gen Z
The top 10 brands in this CPG 2024 Q1 Industry Report were built on the six factors above in a unique combination, driving relevance through Experimentation, Experiences, Randomness, and a mix of Brand Actions, Challenges and Reactions.