51 restaurant brands ranked by their Brand Magnetism® with Gen Z along with an analysis of the factors driving relevance.
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Industry Comparisons
Comparing the restaurant industry to fashion, CPG, and beauty to understand what industries are attracting Gen Z’s conversation.
Restaurant Brand Magnetism Matrix
51 brands were separated into four categories based on the popularity and consistency of their user-generated content.
We call them: Weak, Functional, Relevant and Magnetic.