what allows us to build Magnetic Brands that Gen Z loves.
A national network of Gen Z partners reached through micro-communities: hundreds of Gen Z partners on Instagram, each with access to their own peer community. We collect authentic, unfiltered, raw insights from diverse peer communities, at scale.
From always-on Instagram group chats, to content sharing, screen time submissions, vlogs, 1:1 interviews and more, our culture-forward methods unlock real and raw perspectives.
our vision is to build a world designed for human connection.
culture is what we do, not what we say.
we believe when diverse differences are put together at the same table, we form connections that are critical for creating transformative relationships and transformative work. diversity at dcdx →
we're on a mission to make the future human.
dcdx means the rate of cultural change.
when we started this company, it was because we saw a world in which gen z voices were not being heard. we saw a world in which the most important people for the future of our world were screaming from the rooftops, and nobody was listening.
dcdx is a commitment to understanding the push and pull of culture. a commitment to understanding not only the cultural rate of change, but the variables and the people that impact it, and how it impacts our future.
Offline: a first-of-its-kind agency that connects brands with IRL communities to co-host and sponsor events at scale.
A research and strategy firm focused on Generation Z, now a Visible Ventures company.
Members get paid to take part in polls, interviews and studies for brands like Hinge, Chipotle, L'Oréal and YouTube, see our research before anyone else, and shape what brands do next.
