We believe the most powerful brands of the future attract, not just disrupt.
In our fast-moving culture, it often feels like the only way to survive is to push to keep up with culture.
But it often means we forget - or even sacrifice - the pull.
the dcdx lens
what allows us to build brands that attract Gen Z
our network
our methods
our process
1. our network of 300,000+ Gen Z’ers
a network of 300,000+ Gen Z'ers through micro-communities: 100s of Gen Z partners on Instagram, with access to thousands of Gen Z'ers in their personal community.
from this approach to network building, we collect authentic, unfiltered, and raw insights collected from diverse peer communities. at scale.
2. our Gen Z methods
innovative and culture-forward methods that help us understand Gen Z differently.
3. our Brand Magnetism® process
our approach to helping brands understand, attract, and resonate deeply with Gen Z
