Gen Z’s Top 50 Beauty Brands Report Q3 2024

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The complete 2024 Q3 Gen Z’s Top 50 Beauty Brands Ranking Report, including:

Gen Z’s Top 50 Most Magnetic Brands Ranking
Brand Magnetism® Matrix of all 50 brands from Weak to Magnetic
Beauty Q3 UGC Conversation Share Breakdown
Gen Z’s Most Improved Beauty Brands and Analysis
Gen Z’s Least Improved Beauty Brands and Analysis
Profile of Gen Z’s Top 3 Most Magnetic Beauty Brands
Profile of Gen Z’s Top 2 Most Improved Beauty Brands
Conversation Share breakdown of all 50 remaining brands.

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Q3 2024 Gen Z's Top 50 Beauty Brands Industry Ranking Report

$499.90

The beauty brands that drove the most conversation in Q3 2024, ranked by their Brand Magnetism®, a brand's ability to attract popular and consistent user-generated content.

Includes a private 1:1 walkthrough with our dcdx team.

The complete report includes:

Beauty industry overview, Q3 analysis, and industry comparison insights
Brand Magnetism® Matrix of the 50 beauty brands
Matrix Overlay: Category Breakdowns, Follower Count Breakdowns
GenZ Score® Ranking of the Top 50 beauty brands
Beauty Industry Relevance Factors: Overview, Top 50 Overall Conversation Share, Top 50 Conversation Share vs 2023 Comparison, Top 10 Conversation Share Breakdown
Top 3 Brand Profiles
Overview of profiles for brands #4-#50.
Gen Z's Most Improved Beauty Brands and Gen Z's Least Improved Beauty Brands
Gen Z's Top Moments in Beauty 2024
Conclusion and Forecasting

what to expect:

Gen Z in Beauty Industry Overview and Analytics

Q3 was a major quarter for the beauty industry with Gen Z, reaching all-time highs in UGC and engagements, and surging for back-to-school season.
But there is one noticeable change happening with the competitiveness in the industry that every brand needs to know about.

Brand Magnetism® Matrix: Beauty Q3 2024

An overview of the top 50 brands, tiered on our Brand Magnetism® Matrix, falling into one of four categories: Weak, Functional, Relevant or Magnetic.

The Top 50 Beauty Brands: Ranked

A ranking of the top 50 beauty brands for Gen Z by their GenZ Score®, with brands like Maybelline, e.l.f., Rhode, Rare Beauty, Charlotte Tilbury and Sephora making strong appearances, while brands like Dove, Cerave, Starface and Clinique struggled.

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