Gen Z’s Top 50 Beauty Brands Report Q3 2024
Purchase the complete report
The complete 2024 Q3 Gen Z’s Top 50 Beauty Brands Ranking Report, including:
Gen Z’s Top 50 Most Magnetic Brands Ranking
Brand Magnetism® Matrix of all 50 brands from Weak to Magnetic
Beauty Q3 UGC Conversation Share Breakdown
Gen Z’s Most Improved Beauty Brands and Analysis
Gen Z’s Least Improved Beauty Brands and Analysis
Profile of Gen Z’s Top 3 Most Magnetic Beauty Brands
Profile of Gen Z’s Top 2 Most Improved Beauty Brands
Conversation Share breakdown of all 50 remaining brands.
what to expect:
Gen Z in Beauty Industry Overview and Analytics
Q3 was a major quarter for the beauty industry with Gen Z, reaching all-time highs in UGC and engagements, and surging for back-to-school season.
But there is one noticeable change happening with the competitiveness in the industry that every brand needs to know about.
Brand Magnetism® Matrix: Beauty Q3 2024
An overview of the top 50 brands, tiered on our Brand Magnetism® Matrix, falling into one of four categories: Weak, Functional, Relevant or Magnetic.
The Top 50 Beauty Brands: Ranked
A ranking of the top 50 beauty brands for Gen Z by their GenZ Score®, with brands like Maybelline, e.l.f., Rhode, Rare Beauty, Charlotte Tilbury and Sephora making strong appearances, while brands like Dove, Cerave, Starface and Clinique struggled.