24/Z, our Gen Z insights newsletter

See the most recent releases from our Gen Z insights newsletter.

02the archive

Every post, newest first.

32 posts on Gen Z culture, platforms and brands. Pick a category or tag to narrow it down.

Jul 29, 2022

⚠️ BeReal ⚠️: Will it Stay Relevant?

May 24, 2022Behavioral

💌 Dating Gen Z: Two Opposing Truths

#Behavioral#dating#gen z#generation z
May 19, 2022Behavioral

⛰️The Fashion Frontier

#Behavioral#gen z#fashion#metaverse
Feb 7, 2022GenZ Score

🦃 Starbucks generates (and dominates) cultural relevance with Gen Z

#GenZ Score#gen z#genz score
Feb 7, 2022Metaverse

Does Gen Z know what the "metaverse" is?

#Metaverse#gen z#metaverse
Feb 7, 2022Metaverse

Instagram's 3D avatars mean...well...what?

#Metaverse#metaverse#gen z
Feb 7, 2022Metaverse

The Evolution of Rewards: A Path to Decentralized Finance

#Metaverse#metaverse#gen z#rewards
Sep 28, 2021

🦑 Squid Game ignites a cultural tidal wave

Aug 12, 2021

🥇 For Gen Z, the Olympics just got more...human...?

Jul 6, 2021

Why Gen Z did NOT shop on Amazon Prime Day

Jun 11, 2021

TikTok, Trends, and Black culture

Jun 3, 2021

Gen Z + restaurants: life after COVID

Apr 19, 2021Behavioral

Fact or cap 🧢: Gen Z's source of truth

#Behavioral
Mar 2, 2021Behavioral

✍️Language✍️is✍️changing✍️

#Behavioral
Feb 24, 2021Behavioral

The Nostal-Gen 🕺

#Behavioral
Feb 10, 2021Trends

There is a new 🐐 brand on TikTok (Hint: 🛫)

#Trends#gen z#trends#tiktok
Jan 11, 2021

In Response to the Insurrection: A Desensitized Generation

#genz
Jan 3, 2021GenZ Score

3 Gen Z Brands to Watch in January 2021

#GenZ Score#gen z#genz#genz score
Dec 1, 2020

This is why Reels can't compete with TikTok

TikTok's internet trolls showcase the collaborative power of the app.

#tiktok#gen z#reels#instagram
Nov 16, 2020

How Arby's Went Viral on TikTok by Engaging User Generated Content

Jun 26, 2020

What Does Allyship Mean for Businesses in 2020

As a company trying to comprehend, digest, and act on all the information and advocacy right now, you’re probably wondering, what does this look…

Jun 24, 2020

Let Generation Z Have Their Way

Unlike their predecessors, Gen Z wants personalization in not just their whoppers, but with a whopping amount of products. To sell to them through…

Jun 19, 2020

Community is King

If you can market your product as something that’s both valuable and has strong values ..you can stand behind then you’ll be primed for this new…

Jun 17, 2020

Don't Sleep on Generation Z

Generation Z is quickly becoming one of the most important groups for brands to market to. This new generation has unique ways of evaluating a brand…

Jun 17, 2020

Black Lives Matter

GenZ Designs believes that BLACK LIVES MATTER. With Juneteenth approaching fast, we wanted to share our company’s position.

May 4, 2020

#1 Ultimate Tip to Increase Your Digital Marketing ROI

May 4, 2020

Brands on Twitter vs Instagram | Social Media Marketing

Apr 20, 2020Building Culture

Building Culture - Being Mission-Driven in the Age of Gen Z

#Building Culture#culture#mission
Apr 14, 2020Tips and Tricks

The #1 Most Important Tip for Marketing to Generation Z

So Gen Z is the biggest generation, the most diverse, has the most financial influence, and has the shortest attention span the world has ever seen.…

#Tips and Tricks#authenticity#generation z#gen z
Apr 14, 2020Tips and Tricks

2 Best Tips for Marketing to College Students in 2020

#Tips and Tricks#marketing#college#college students
Apr 7, 2020COVID-19

2020 Unemployment Effects of COVID-19 on Generation Z

Generation Z will be facing much more competition and extremely high rates of unemployment coming out of college. The second effect will be seen in…

#COVID-19#coronavirus#COVID#genz
Apr 6, 2020Tips and Tricks

Tip #1 - Measure Your Website Speed

#Tips and Tricks#tips#tricks#website
04public research

The reports behind the posts.

Annual reports, bespoke research and quarterly rankings, free to read.