Magnetic Brands attract young consumers in; controlling their own ecosystems, driving pricing power, fueling innovation, and distancing themselves from competitors.
Gen Z's Most Magnetic Brands of 2023
What is Brand Magnetism®?
Magnetic Brands pull in a culture of push. They stand out in a sea of noise - consistently staying ahead of culture, and creating conversations around them.
Measured through the popularity and consistency of user-generated content, being “Magnetic” amplifies influence and fuels growth among consumers - and specifically with Gen Z.
Why is Brand Magnetism® important?
In today’s modern world, UGC is the currency of modern brands. Magnetic Brands command this currency - creating a distinct competitive advantage through:
- ecosystem control - the ability to act upon culture, not just react to it
- pricing power - the ability to charge a premium for their products or services
- innovation: the freedom to experiment and push boundaries
How do we measure Brand Magnetism?
Cultural relevance is momentary, but Brand Magnetism® is sustained.
We measure this with our proprietary GenZ Score®, a rigorous analysis that quantifies the popularity (engagement on content) and consistency (variation in popularity) of UGC over time periods. Each period is weighted and compared on a relative scale against other brands, resulting in a 0-100 score that reveals a brand’s true Magnetic power.
Gen Z’s Top 25 Most Magnetic Brands of 2023
Gen Z Industry Brand Ranking Reports
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Gen Z Q1 2024 CPG Brand Rankings Report
Gen Z Q3 2023 Travel and Hospitality Brand Rankings Report