Magnetic Brands attract consumers in; controlling their own ecosystems, driving pricing power, fueling innovation, and distancing themselves from competitors.
Gen Z's Most Magnetic Brands of 2023
What is Brand Magnetism®?
Magnetic Brands pull in a culture of push. They stand out in a sea of noise - consistently staying ahead of culture, and creating conversations around them.
Measured through the popularity and consistency of user-generated content, being “Magnetic” amplifies influence and fuels growth among consumers - and specifically with Gen Z.
Brand Magnetism® Increases Shareholder Value
In August, the top fashion brands from our Fashion Industry Report outperformed the S&P 500 by 6x during their improvement period, while the least improved brands lagged significantly behind.
Why is Brand Magnetism® important?
In today’s modern world, UGC is the currency of modern brands. Magnetic Brands command this currency - creating a distinct competitive advantage through:
- ecosystem control - the ability to act upon culture, not just react to it
- pricing power - the ability to charge a premium for their products or services
- innovation: the freedom to experiment and push boundaries
How do we measure Brand Magnetism?
Through our metric, the GenZ Score®, we analyze the engagement and the consistency of organic user-generated content related to a brand on TikTok.
1. Identify organic user-generated content related to a brand throughout one year.
2. Sort content by engagement (likes, comments, and shares) across four distinct periods.
3. Analyze the average engagement (popularity) and the variation in engagement (consistency) across each time frame.
4. Weight against the overall average engagement percentile rankings and the consistency scale to create both sub-scores (popularity and consistency) for the overall GenZ Score®.
compare your Brand Magnetism®
Gen Z’s Top 25 Most Magnetic Brands of 2024
Gen Z Industry Brand Ranking Reports
Q2 2024 Fashion Brand Rankings Report
Gen Z Q1 2024 CPG Brand Rankings Report
Gen Z Q3 2023 Travel and Hospitality Brand Rankings Report