Public research & insights
Annual reports, bespoke research and 24/Z, our dcdx Gen Z insights newsletter. Free to read.
Annual reports.
Every report opens on its own page, with a preview or download.
Gen Z Screen Time Report
An inside look at the digital lives of Gen Z.
Gen Z Wrapped
An inside look at the top artists, songs and listening habits of a generation.
Top Magnetic Brands
Brand Magnetism®: measuring brand attraction with Gen Z.
Digital Captives series
From Digital Natives to Digital Captives: How the Internet Changed Gen Z.
Research with partners.
Commissioned studies we published for everyone to read.
our dcdx Gen Z insights newsletter.
See the most recent releases from our Gen Z insights newsletter.
The Crisis of Gen Z Men
On today's issue of young men and masculinity from a Gen Z POV
read it now →
The Paradox of Gen Z
Addressing our most frequently asked question on Gen Z
read it now →Get 24/Z in your inbox.
our dcdx Gen Z insights newsletter
From the 24/Z archive
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Magnetic 100 rankings.
Quarterly industry rankings of the brands Gen Z is most drawn to, by Brand Magnetism®.
see the rankings
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