Q1 2023 Gen Z Beauty Industry Report

50 Beauty brands ranked by their Brand Magnetism, along with an analysis of the factors driving relevance for the industry.

 

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What to expect: Gen Z Beauty Industry Report 2023

Beauty Brand Magnetism® Matrix

Of nearly 50 brands in the Beauty industry, which brands are Magnetic? Which brands are Relevant, Functional, or Weak?

GenZ Score® Brand Rankings

A comparison of the top beauty brands against all brands, industry-agnostic, with our GenZ Score® ranking.

NEW: Relevance Factors and Conversation Share

An analysis of the factors driving conversation in the beauty industry, based on over 180 million data points.