Fashion brands hold the most loyal Gen Z consumers
Fashion scored remarkably high in consistency - and a look at the distribution of brands on the Magnetism Matrix on page 6 visualizes this difference well. The Consistency median in Fashion scored +12.5 against beauty, the next closest category, and +34.0 points against travel & hospitality, an industry driven by value and convenience.
From Weak to Magnetic - how the 50+ fashion brands score.
Magnetic Brands attract young consumers in, controlling their own brand ecosystems, driving pricing power, enabling innovation, and creating further distance from competitors.
The Top 10 Brands Conversation Breakdown with Gen Z
The top 10 brands in this Fashion 2024 Q2 Industry Report were built on the six factors above in a unique combination, driving relevance through lifestyle, showing off, hacks, brand actions, aesthetics, and random content.
Fashion’s Most Improved Brands with Gen Z in 2024
Gap and Abercrombie & Fitch lead the list of Gen Z’s Most Improved Brands in Q2 2024, while Nike, Crocs and luxury take big hits.