What is included in the preview
A sneak peek into the insights powering the most Magnetic beauty brands this quarter.
Category Breakdown & Analysis
Trends shaping organic conversations in beauty, pulled from 11.1B+ engagements on content in the past year.
Top 100 Brand Rankings
The full list of the top 100 beauty brands, ranked on the Brand Magnetism® Index, a 0-100 score of how much organic conversation exists around the brand.
Brand Magnetism® Matrix
Visual map of the beauty landscape: Weak → Functional → Relevant → Magnetic.
Brand Momentum Highlights
See which brands are rising or falling fastest in Q1 2025
Brand UGC Profile Overview
What 7 themes drive conversation for the top 100 brands.
Membership Content
dcdx members receive complete access to the full Q1 2025 Beauty Report, including:
Full analysis of top 5 Magnetic brands
Proprietary Magnetic Field breakdowns (Presence, Platform, Product, Partner, Purpose)
Brand UGC profiles across the Top 10
Momentum overlays by follower count, product type, and more
Key moments, takeaways & strategy recommendations
Ongoing access to Gen Z insights & our report archive
