2024top 25
Gen Z’s Top 25 Most Magnetic Brands 2024
The Top 25 Brands of 2024 That Attracted the Most UGC.
The Magnetic50 2025: Gen Z’s Most Magnetic Brands of 2025
See the complete rankings of the 50 Most Magnetic Brands of 2025 for Gen Z, across TikTok, Instagram and YouTube.
01get the report
The Magnetic50 2025: Gen Z’s Most Magnetic Brands of 20252025
03brand magnetism®
The power of a brand to attract conversation.
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What is Brand Magnetism®?
Brand Magnetism® is the power of a brand to attract conversation. We look at how much and how often a brand is talked about organically online.
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Why is it important?
User-generated content is the currency of modern brands. With over 5 billion minutes of content watched on TikTok alone in the US, DAILY, these platforms are shaping the way we view the world. 6 in 10 consumers say UGC is the most genuine form of advertising, and 70% of Gen Z’ers rely on UGC to guide purchase decisions.
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How do we measure it?
We measure Brand Magnetism® by how much and how often people talk organically about a brand online. We look at TikTok, Instagram and YouTube to find the popularity (average weekly engagement of a brand’s UGC over time) and the consistency (the variation in that engagement of UGC over time), and form a weighted composite against all other brands to benchmark performance.
input apopularityaverage weekly engagement of a brand's UGC over time
input bconsistencythe variation in that engagement
outputBrand Magnetism® scorea weighted composite against all other brands
brand magnetism®
How magnetic is your brand?
how much and how often are people talking about your brand online?