Gen Z research & insights
Custom Research
Unlock powerful insights through custom deep dives, designed around the specific objectives of your brand.
Audience Personas, Segmentations & Journeys
Immersions & Voices of Gen Z Panels
Market Validation & White Space Mapping
Research Membership
Understand the shifts influencing your brand’s connection with Gen Z.
Access to 25+ existing in-depth Gen Z reports
Access to all upcoming dcdx research reports
1:1 live customized presentations of 3+ reports
Brand Magnetism® Reporting
Identify opportunities to attract Gen Z through tracking and reporting on your brand’s Magnetism with culture & consumers.
Quarterly Brand Magnetism® Reports
Annual Brand Magnetism® Competitive Audits
Gen Z strategy consulting
Magnetic Brands are driven by five core fields - we call them Magnetic Fields. Presence, Product, Places, Partners and Purpose. We apply insights from our research process to develop strategies around our 5 Ps:
