public research case studies
approach culture journey brand magnetism®

dcdx case studies: Brands

Feeld

A Gen Z deep dive & complete brand strategy roadmap.

“Reaaaaaaaaallllyyyy fucking good” - Feeld

Chipotle

Building relevance, loyalty and engagement with Gen Z through Rewards.

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Spotify

Staying ahead and standing out with Gen Z as an industry leader

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Denny’s

Leading a Gen Z strategic comeback

SC30

Helping Stephen Curry’s brand validate and launch a new product

WildAid

Launching WildAid’s global campaign through groundbreaking thought leadership

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Sequoia Capital

Keeping Sequoia’s companies & partners up to date on Gen Z trends & behaviors.

Hinge

Creating a less lonely world with Hinge for Gen Z through social impact.

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Crocs

Identifying and advising on brand and influencer partnerships to make the biggest splash with Gen Z.

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Urban Decay

Turning Urban Decay into a Magnetic Brand with Gen Z

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Hinge

Helping Hinge navigate Gen Z’s dating journey from matching to defining the relationship.

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Quizlet

Supporting the launch of an innovative global ad platform

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Simon Malls

Rebranding and repositioning an online identity for a big future with Gen Z

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Gustavus Adolphus College

Creating more trust, belonging and transparency on campus through understanding the voice of the student.

dcdx case studies: Agencies

Johannes Leonardo

Ensuring JL’s creative for -196 would catch Gen Z’s fleeting attention

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Taylor Strategy

Helping Taylor support its multinational beverage client with novel, always-on Gen Z insights.

Havas

Helping Havas undertsand Gen Z’s financial journey and motivators for its financial client.

Arnold

Supporting Arnold with quick-turn research for new business pitches

EssenceMediacom

Helping EssenceMediacom understand the role of YouTube in the life of a Gen Z creator.

ATTN:

Helping attn: understand how to bring diverse Gen Z audiences onto TikTok.

Day One Agency

Supporting D1A’s Gen Z perspectives with always-on access to our Gen Z research.