The Challenge
Support the launch of a global campaign 6 different countries by helping Knorr and Tinder understand if Gen Z’ers across the world think cooking is a “green flag”.
The Approach
dcdx conducted a survey of 4,200 Gen Z’ers 18-27 across 6 different countries to understand the cultural differences in what Gen Z’ers across the world consider to be green flags and red flags in dating and cooking.
Results:
Our collaboration with Knorr and Match Group helped the campaign reach millions of international eyes ahead of Valentine’s Day, encouraging singles across the world to add “cooking” to their dating profiles.
