the dcdx approach
what allows us to unlock insights powering Magnetic Brands that attract Gen Z
our network
our methods
our process
1. our network of 300,000+ Gen Z’ers
a network of 300,000+ Gen Z'ers through micro-communities: 100s of Gen Z partners on Instagram, with access to thousands of Gen Z'ers in their personal community.
from this approach to network building, we collect authentic, unfiltered, and raw insights collected from diverse peer communities. at scale.
2. our Gen Z methods
innovative and culture-forward methods that help us understand Gen Z differently.
3. our insights process
our insights approach goes from the outside in, using syndicated reporting, Brand Magnetism® analysis and tracking, and custom research to go from cultural & consumer shifts, to brand-specific analysis, to deep dives into the mindsets, moods and motivations shaping the next generation of consumers.
