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our dcdx research lens

what allows us to build Magnetic Brands that Gen Z

  1. our network

  2. our methods

 
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1. our network of 300,000+ Gen Z’ers

a network of 300,000+ Gen Z'ers through micro-communities: 100s of Gen Z partners on Instagram, with access to thousands of Gen Z'ers in their personal community.

from this approach to network building, we collect authentic, unfiltered, and raw insights collected from diverse peer communities. at scale. 

 
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 2. our authentic methods

from always-on Instagram group chats, to content sharing, screen time submissions, vlogs, 1:1 interviews and more, our culture-forward methods unlock real and raw perspectives.