Support JL’s launch of Beam Suntory in the US markets by testing -196 creative with Gen Z to ensure it will resonate with young audiences.
Ensuring JL’s creative for -196 would catch Gen Z’s fleeting attention
Testing a bold new concept with Gen Z
client: Johannes Leonardo
01the work
Challenge, approach, impact.
dcdx recruited a representative target audience, and conducted in-depth focus groups, followed by DM conversations, to understand and test reactions to the creative, and help Johannes Leonardo refine and execute their work.
02from the case
03more work
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Bring us your Gen Z question.
Targeted insights for specific business questions, built around identified objectives, RFPs and more. Focused on Gen Z and Gen Alpha, including ongoing custom audience panels and recurring reporting.