Chipotle is one of Gen Z’s most beloved brands.
So they called on us to help them better understand our loyalty and how to shape it.
services: Gen Z custom research & Gen Z Strategy
specifics: Custom Gen Z Consumer Research, Messaging Strategy, Product Roadmap Concepts
The Challenge
———
Unlock key insights on Generation Z’s loyalty program behaviors, and provide strategic recommendations for brand partnerships, brand activations, and marketing campaigns that will increase Gen Z enrollment in the rewards program.
The Outcome
———
Strong, impactful consumer research laid the foundation for crafting a brand partnership strategy that would create an integrated and convenient Rewards experience for Gen Z consumers, along with brand activations that would increase Gen Z rewards user enrollment.
The Impact
———
Our research and strategy work provided Chipotle with both key consumer insights on this new generation, along with actionable strategies they have used to increase the number of Gen Zers enrolled in the program, while also forming meaningful brand connections with their Gen Z audience.
“What better way to get to know Gen Z than to work with them. Andrew and Gen Z agency were able to share a unique point of view as we worked together. The team was passionate, professional and went above and beyond throughout our project.”