the dcdx lens
what allows us to design Magnetic Brands that attract Gen Z
our network
our methods
our process
1. our network of 300,000+ Gen Z’ers
a network of 300,000+ Gen Z'ers through micro-communities: 100s of Gen Z partners on Instagram, with access to thousands of Gen Z'ers in their personal community.
from this approach to network building, we collect authentic, unfiltered, and raw insights collected from diverse peer communities. at scale.
2. our Gen Z methods
innovative and culture-forward methods that help us understand Gen Z differently.
3. our Magnetic Brand design process
our approach to designing Magnetic Brands that attract Gen Z
