What to expect in the Magnetic 100 preview
Category Analysis and Breakdown
Overall themes shaping organic conversations in the restaurant category across the top 100 brands across over 7.78 billion engagements of user-generated content.
Complete Magnetic 100 Rankings
Ranking the top 100 brands in the industry by their Brand Magnetism® Score, from 0-100.
Brand Momentum
The top rising and falling brands in the category based on their brand momentum, the slope of their organic user-generated content engagement over time.
Brand Magnetism® Matrix
A visualization of the Top 100 brands by their Brand Tier, from Weak to Functional to Relevant to Magnetic.
Member Content:
Member content includes analysis of the top risers and fallers, matrix overlays with momentum, follower count, and restaurant type, brand UGC profiles across the Top 10 brands, top five brand’s in-depth analysis, Magnetic Fields (proprietary analysis of brand action and cultural reaction), key moments, takeaways and more.