What to expect:
The top 25 brands that attracted the most Gen Z conversation in 2022.
Brand Magnetism: the what/why/how
Brands that nearly made the list in 2022
The Top 25 Brands: Overview
The Top 25 Brands: Profiles
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Gen Z’s Top 25 Most Magnetic Brands
The brands that attracted the most conversation from Generation Z in 2022
#25: BeReal
Sneaking into the Top 25 this year is BeReal, a new photo sharing app that exploded in popularity in 2022. BeReal's focus has been on capturing unfiltered real-time moments to share with your friends, challenging traditional social media by calling out the toxic and addictive nature of other social media platforms.
read more on BeReal in the report.
#24: Uber
What is life without Uber for Gen Z? As a generation that has grown up never having to question "how am I going to get there?", Gen Z's reliance on the convenience of Uber has ingrained it in their day-to-day conversations.
read more on Uber in the report.
#23: Samsung
Samsung's flip phone caused a wave of conversations in 2022, and while that may not have shown itself in purchases, it certainly raised awareness of Samsung's presence and continued innovation from Gen Z. Beyond the flip design, the camera on the Samsung continues to be one of the most talked about and positive features of the phone. It's no wonder Apple pushes hard on their camera quality, but videos like this show Gen Z the competition is really not even close.
#22: Spotify
Spotify has a consistent and powerful role in the lives of Gen Z as their dominant music streaming service. Perhaps no better example of Spotify's reign exists than every December, when Instagram stories flood with Spotify Wrapped playlists, overviews from Spotify of every listener's top songs, artists and genres of the year.
#21: Xbox
Xbox's game push has continued through Game Pass, their software enabling Xbox users to access any game in the pass included on the monthly subscription fee. This focus on software has clearly differentiated the Xbox approach, but as Playstation pushes their subscription model with Plus, will either be sustainable? Or will they face the same subscription challenges that haunt content streaming services like Netflix and Hulu?
#20: SHEIN
SHEIN is a powerful force in the fashion industry, giving Gen Z'ers the ability to efficiently and affordably buy clothing. The speed and cost at which SHEIN can produce these clothes has both enabled Gen Z'ers to fit in to the fast-changing fashion trends, but simultaneously has also fueled and accelerated the trend cycle.