members unlock powerful insights on Gen Z

dcdx memberships unlock insights that help brands attract Gen Z, with complete access to all previous and upcoming in-depth Gen Z reports, and more.

become a member

partners we work with to stay ahead of Gen Z

dcdx research roadmap draft (5).png

members-only research & insights

access our growing database of dcdx reports, and complete access to all of our upcoming reports, including our annual big 3, quarterly industry reports, and bespoke reports.

Final Digital Natives to Digital Captives Part III-min copy.png

Screenshot 2024-11-06 at 12.14.24 PM.png

Screenshot 2024-11-18 at 1.43.37 PM.png

Screen Shot 2024-07-12 at 1.28.15 PM.png

Gen Z Q1 2024 CPG Rankings Report

Gen Z Restaurant Q2 2023 Industry Report copy.png

Screen Shot 2024-07-12 at 1.28.31 PM.png

Gen Z's Top 25 Most Magnetic Brands 2023

Screen Shot 2023-01-15 at 6.23.29 PM.png

Screen Shot 2024-07-12 at 1.28.05 PM.png

Screen Shot 2024-07-12 at 1.27.58 PM.png

Screen Shot 2023-11-10 at 4.07.36 PM.png

Screen Shot 2023-09-04 at 11.50.33 AM.png

Screen Shot 2023-06-30 at 11.53.04 AM.png

Screen Shot 2023-06-30 at 11.50.38 AM.png

Screen Shot 2023-06-30 at 11.51.35 AM.png

Screen Shot 2023-01-15 at 6.23.12 PM.png

Screen Shot 2023-03-17 at 12.08.40 PM.png

Screen Shot 2024-02-15 at 10.03.49 AM.png

2023 Gen Z Wrapped A Generational Music Report.png

Screen Shot 2023-01-15 at 6.22.22 PM.png

Screen Shot 2023-01-15 at 6.22.36 PM.png

Screen Shot 2023-01-03 at 4.28.38 PM.png

Screen Shot 2023-06-06 at 12.09.32 PM.png

dcdx Research Membership

dcdx memberships help you navigate through constant cultural change as your trusted guide to Gen Z.

dcdx research membership

access to 25+ existing reports, 8+ new annual reports, and 1:1 live research presentations.

become a member

dcdx (5).png