members stay ahead of Generation Z

stay ahead of Gen Z with our dcdx membership, with complete access to all previous and upcoming in-depth Gen Z reports, and more.

become a member

partners we work with to stay ahead of Gen Z

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members-only research & insights

access our growing database of dcdx reports, and complete access to all of our upcoming reports, including our annual big 3, quarterly industry reports, and bespoke reports.

Gen Z Q1 2024 CPG Rankings Report

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Gen Z's Top 25 Most Magnetic Brands 2023

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dcdx Research Membership

dcdx memberships help you navigate through constant cultural change as your trusted guide to Gen Z.

dcdx research membership

access to 25+ existing reports, 9+ new annual reports, and 1:1 live research presentations.

become a member

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