Gen Z insights + behaviors

⚠️ BeReal ⚠️: Will it Stay Relevant?

⚠️ BeReal ⚠️: Will it Stay Relevant?

Andrew RothJuly 29, 2022

💌 Dating Gen Z: Two Opposing Truths

💌 Dating Gen Z: Two Opposing Truths

BehavioralAndrew RothMay 24, 2022dating, gen z, generation z

⛰️The Fashion Frontier

⛰️The Fashion Frontier

BehavioralAndrew RothMay 19, 2022gen z, fashion, metaverse, future, generation z

Does Gen Z know what the "metaverse" is?

Does Gen Z know what the "metaverse" is?

MetaverseAndrew RothFebruary 7, 2022gen z, metaverse

🦃 Starbucks generates (and dominates) cultural relevance with Gen Z

🦃 Starbucks generates (and dominates) cultural relevance with Gen Z

GenZ ScoreAndrew RothFebruary 7, 2022gen z, genz score

The Evolution of Rewards: A Path to Decentralized Finance

The Evolution of Rewards: A Path to Decentralized Finance

MetaverseAndrew RothFebruary 7, 2022metaverse, gen z, rewards

Instagram's 3D avatars mean...well...what?

Instagram's 3D avatars mean...well...what?

MetaverseAndrew RothFebruary 7, 2022metaverse, gen z

🦑 Squid Game ignites a cultural tidal wave

🦑 Squid Game ignites a cultural tidal wave

Andrew RothSeptember 28, 2021

🥇 For Gen Z, the Olympics just got more...human...?

🥇 For Gen Z, the Olympics just got more...human...?

Andrew RothAugust 12, 2021

Why Gen Z did NOT shop on Amazon Prime Day

Why Gen Z did NOT shop on Amazon Prime Day

Andrew RothJuly 6, 2021

TikTok, Trends, and Black culture

TikTok, Trends, and Black culture

Guest UserJune 11, 2021

Gen Z + restaurants: life after COVID

Gen Z + restaurants: life after COVID

Andrew RothJune 3, 2021

Fact or cap 🧢: Gen Z's source of truth

Fact or cap 🧢: Gen Z's source of truth

BehavioralAndrew RothApril 19, 2021

✍️Language✍️is✍️changing✍️

✍️Language✍️is✍️changing✍️

BehavioralAndrew RothMarch 2, 2021

The Nostal-Gen 🕺

The Nostal-Gen 🕺

BehavioralAndrew RothFebruary 24, 2021

There is a new 🐐 brand on TikTok (Hint: 🛫)

TrendsAndrew RothFebruary 10, 2021gen z, trends, tiktok

In Response to the Insurrection: A Desensitized Generation

In Response to the Insurrection: A Desensitized Generation

Andrew RothJanuary 11, 2021genz

3 Gen Z Brands to Watch in January 2021

3 Gen Z Brands to Watch in January 2021

GenZ ScoreAndrew RothJanuary 3, 2021gen z, genz, genz score, january, 2021Comment

This is why Reels can't compete with TikTok

This is why Reels can't compete with TikTok

TikTok's internet trolls showcase the collaborative power of the app.

Andrew RothDecember 1, 2020tiktok, gen z, reels, instagram, duet Comment

How Arby's Went Viral on TikTok by Engaging User Generated Content

How Arby's Went Viral on TikTok by Engaging User Generated Content

Andrew RothNovember 16, 2020