Gen Z Custom Research
quick turn to deep-dive investigations revealing novel insights about critical questions.
Gen Z Consumer & Brand Research
What: In-depth studies to understand Gen Z attitudes, behaviors, and preferences related to your brand or industry.
How: custom-designed approaches using our Gen Z approach to research, typically from 6-10 weeks long.
Case studies:
Chipotle: Building relevance, loyalty, and engagement with Gen Z through Rewards
Hinge: Navigating Gen Z’s dating journey from matching to defining the relationship
Spotify: helping Spotify stay ahead and stand out in culture with Gen Z.
Hinge: Creating a less lonely world with Hinge for Gen Z through social impact
SC30: Helping Stephen Curry’s brand validate and launch a new product
Simon Malls: Rebranding and repositioning an online identity for a big future with Gen Z.
Validation & Testing
What: Verify concepts, products, or marketing campaigns with Gen Z audiences to ensure they resonate.
How: quick-turn access to focus groups, DM convos, group chats, Z:Z convos & more, typically from 2-4 weeks.
Case studies:
Urban Decay: Integrating Gen Z into the DNA of Urban Decay
Johannes Leonardo: Ensuring JL’s creative would catch Gen Z’s fleeting attention
Trends & Forecasting
What: Identify emerging trends and predict future shifts in Gen Z culture to inform your long-term strategies.
How: custom research designed by dcdx combined with our strategic process, typically from 6-10 weeks.
Case studies:
Denny’s: How Tech’s Future will Impact Gen Z’s Relationship with Brands
Taylor Strategy: Helping Taylor predict future shifts by integrating Gen Z into their DNA.
Co-Branded Public Reports
What: Collaborate on research publications to showcase your commitment to understanding Gen Z and gain visibility.
How: dcdx research with co-branded outputs, leading to agency or brand thought leadership, typically lasting from 4-8 weeks.
Case studies: