Gen Z Research & Insights
Integrating culture-forward methods and authentic communities to the research process to reveal powerful insights that shape your brand and your category.
Custom Young Audience Insight Reports
What: In-depth studies to understand Gen Z attitudes, behaviors, and preferences related to your brand or industry.
How: custom-designed approaches using our Gen Z approach to research, typically from 6-10 weeks long.
Case studies:
Chipotle: Building relevance, loyalty, and engagement with Gen Z through Rewards
Hinge: Navigating Gen Z’s dating journey from matching to defining the relationship
Spotify: helping Spotify stay ahead and stand out in culture with Gen Z.
Hinge: Creating a less lonely world with Hinge for Gen Z through social impact
SC30: Helping Stephen Curry’s brand validate and launch a new product
Simon Malls: Rebranding and repositioning an online identity for a big future with Gen Z.
Market Validation & White Space Mapping
What: Verify concepts, products, or marketing campaigns with Gen Z audiences to ensure they resonate.
How: quick-turn access to focus groups, DM convos, group chats, Z:Z convos & more, typically from 2-4 weeks.
Case studies:
Urban Decay: Integrating Gen Z into the DNA of Urban Decay
Johannes Leonardo: Ensuring JL’s creative would catch Gen Z’s fleeting attention
Gen Z Brand Tracking & Category Reporting
What: continuous insights into your brand’s appeal and “Magnetism®” with Gen Z, using Brand Magnetism® metrics and category trend analysis to identify opportunities and potential gaps to build short and long-term relevance with Gen Z.
How: Brand Magnetism® analyses, competitive tracking, Brand Health Tracking, and more, via quarterly reporting.
Sample Case studies:
Sequoia Capital: Keeping Sequoia’s companies & partners up to date on Gen Z trends & behaviors
Yahoo: helping Yahoo understand its cultural relevance with Gen Z, and identifying and advising on opportunities to build relevance over time aligned with the brand’s strategy
Co-Branded Public Reports
What: Collaborate on research publications to showcase your commitment to understanding Gen Z and gain visibility.
How: dcdx research with co-branded outputs, leading to agency or brand thought leadership, typically lasting from 4-8 weeks.
Case studies: