A global green flags campaign

case study
01the work

Challenge, approach, impact.

01 · the challenge

Support the launch of a global campaign 6 different countries by helping Knorr and Tinder understand if Gen Z’ers across the world think cooking is a “green flag”.

02 · the approach

dcdx conducted a survey of 4,200 Gen Z’ers 18-27 across 6 different countries to understand the cultural differences in what Gen Z’ers across the world consider to be green flags and red flags in dating and cooking.

02from the case
The Challenge
The Approach
work with us

Bring us your Gen Z question.

Targeted insights for specific business questions, built around identified objectives, RFPs and more. Focused on Gen Z and Gen Alpha, including ongoing custom audience panels and recurring reporting.