Q4 2025magnetic 100
Q4 2025 Beauty Magnetic 100
Unlock insights on how the top 100 beauty brands attracted organic conversation online over the last year.
Q1 2026 Beauty Magnetic 100.
01get the report
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Q1 2026 Beauty Magnetic 100Q1 2026
03previous beauty reports
From the archive.
Q1 2025magnetic 100
Q1 2025 Magnetic 100: Beauty
Unlock the playbooks behind the 100 most relevant beauty brands in Q1 2025.
Q3 2024top 50
Gen Z’s Top 50 Beauty Brands Report Q3 2024
50 beauty brands ranked by their Brand Magnetism®, from Weak to Magnetic.
Q1 2023industry report
Q1 2023 Gen Z Beauty Industry Report
50 Beauty brands ranked by their Brand Magnetism, along with an analysis of the factors driving relevance for the industry.
04brand magnetism®
How the ranking works.
what
Organic conversation
Brand Magnetism® is the power of a brand to attract conversation. We look at how much and how often a brand is talked about organically online.
why
UGC is the currency
User-generated content is the currency of modern brands. 6 in 10 consumers say UGC is the most genuine form of advertising, and 70% of Gen Z'ers rely on UGC to guide purchase decisions.
how
TikTok, Instagram, YouTube
We measure Brand Magnetism® by how much and how often people talk organically about a brand online, across TikTok, Instagram and YouTube, formed into a weighted composite against all other brands.
input apopularityaverage weekly engagement of a brand's UGC over time
input bconsistencythe variation in that engagement
outputBrand Magnetism® scorea weighted composite against all other brands
brand magnetism®
How magnetic is your brand?
how much and how often are people talking about your brand online?