“[I’m] thrilled about the [innovation] session. I very much appreciate the passion, insights and fantastic output put forth, as well as the time leading up to it. It’s never easy to carve out time like this given workloads and multiple priorities, but oh so important.”
What:
Our 2025 Gen Z Innovation & Strategy Workshops are end-of-year strategic planning sessions designed to help your brand thrive in 2025 and beyond by building with and for Gen Z.
Each session is grounded in our proprietary Magnetic Brands Innovation Framework, ensuring that the strategies you develop are culturally relevant and aligned with what will drive Gen Z engagement.
How:
Pre-Workshop Discovery: We’ll work closely with your team to understand your current strategies, target Gen Z audiences, objectives and brand positioning.
Magnetic Brands Framework Application: Using our tested innovation framework, we’ll identify key trends and cultural drivers, creating a foundation for the workshop.
Interactive Workshop Sessions: These sessions combine research deep dives, ideation sprints, and collaborative strategy-building activities with your team and Gen Z experts.
Post-Workshop Roadmap: You’ll receive a customized roadmap detailing strategic initiatives for marketing, product, CRM/loyalty, and brand experiences that will resonate with Gen Z in 2025 and beyond.
Why:
As we move into 2025, brands need to stay ahead of the cultural curve to engage Gen Z. Our workshops effectively ensure you’re not just reacting to trends but staying ahead with innovation that’s co-created with Gen Z themselves. By participating in this immersive experience, you’ll develop strategies that:
Are informed by real Gen Z insights from our research network of over 300,000 young people.
Cut through the noise with creative, impactful ideas rooted in the Magnetic Brands Innovation Framework.
Drive sustained engagement with Gen Z through innovative marketing, product, and brand experience strategies.
Workshops are offered in a limited capacity for the remainder of the 2024 calendar year. To request a workshop/express interest, please enter your information in the form below.
