Gen Z Tracking & Reporting

stay ahead of trends, behaviors and changes shaping your industry and your brand with Gen Z.

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Gen Z Trend Reports

What: Receive regular updates on the latest trends and shifts in Gen Z culture, providing valuable context for your decision-making.

How: monthly, quarterly or annual reports, delivered to your team via a report and presentation.

Case study:

  • Sequoia Capital: Keeping Sequoia’s companies & partners up to date on Gen Z trends & behaviors.

Category Reports

What: Understand how Gen Z engages with specific verticals or product categories to identify opportunities and challenges.

How: monthly, quarterly or annual reports, delivered to your team via a report and presentation.

Case study:

  • Sequoia Capital: Keeping Sequoia’s companies & partners up to date on Gen Z trends & behaviors.

Brand Magnetism Competitive Reports

What: Tracking brand relevance (Brand Magnetism®) through UGC and the key drivers behind its resonance, connection, and appeal among young audiences and how it changes over time against brand objectives.

How: quarterly, semi-annual or annual reports, delivered via report & presentation.

Case studies & examples:

  • Denny’s

  • Crocs

Annual Gen Z Report Subscription

coming soon.


Interested in exploring tracking and reporting with dcdx?