Additional perspectives on Gen Z QSR Rankings
Nationwide vs Regional overlay | Breakfast vs No Breakfast overlay
Nationwide vs Regional:
Adding this overlay helps understand QSR in context with their relative scale. It positions brands like Jack in the Box and Raising Canes as having relatively high Brand Magnetism, while showing that Qdoba, Papa John’s, and Five Guys are really struggling to attract the young consumer audience.
National QSRs were selected by restaurants in 40 or more US States and/or territories.
Breakfast vs No Breakfast:
As the QSR category continues to blur inner-category lines of fast-food, fast-casual, and other table-service type-restaurants, one of the clear delineators in types of QSR is their availability for breakfast. This overlay demonstrates how a brand like Chipotle and Wingstop can generate high levels of Magnetism despite not being open for the types of meals that their competitors may provide.
Breakfast QSRs were selected as restaurants that provide breakfast options at breakfast times.