Travel and Hospitality Brands fall short with Gen Z
Travel and hospitality brands in Q3 2023 scored -18.3 points lower on GenZ Score® averages than restaurant brands, and -16.1 points fewer than beauty brands.
Travel and Hospitality Factors Driving Relevance
6 factors drove relevance for T&H brands in 2023, including experiences, reviews, luxury, travel hacks, employee-generated content, and random content.
From Weak to Magnetic
From the weakest to the Most Magnetic, this is how the 44 brands were ranked according to their Brand Magnetism® with Gen Z.