How Magnetic is your brand?
how much and how often are people talking about your brand online?
01request your score
02how it works
The power of a brand to attract conversation.
what
Organic conversation
Brand Magnetism® is the power of a brand to attract conversation. We look at how much and how often a brand is talked about organically online.
why
UGC is the currency
User-generated content is the currency of modern brands. 6 in 10 consumers say UGC is the most genuine form of advertising, and 70% of Gen Z'ers rely on UGC to guide purchase decisions.
how
TikTok, Instagram, YouTube
We measure Brand Magnetism® by how much and how often people talk organically about a brand online, across TikTok, Instagram and YouTube, formed into a weighted composite against all other brands.
input apopularityaverage weekly engagement of a brand's UGC over time
input bconsistencythe variation in that engagement
outputBrand Magnetism® scorea weighted composite against all other brands