What is The 2021 Gen Z Screen Time Report?
We collected and analyzed the screen time reports of 100 Gen Z'ers to find what apps they are using most, how much time they are spending, and how they are using them.
The report shows down-to-the-second details on how Gen Z is spending time on their phones and paints a clear picture of the future for phone usage behaviors among Gen Z.
And the best part? It's not self-reported. This is raw, straight-from-the-iPhone-results.
Included in the Report:
1. The preamble
Methodology | demographics
2. How much time is Gen Z spending on their phones?
The Gen Z profile
Overall average daily screen time, pickups, notifications, days of the week
Distributions of data
Young vs old and male vs female
The extremes
Top and Bottom 5% of screen time and pickups, profiles of top 5%er and bottom 5%er
Limits and Top App Use Distribution
3. What is Gen Z doing on their phones?
App directory
Overview data of the top 10 most-used apps
Top 5 App profiles
Stats, in-depth breakdowns and analysis for each of the Top 5 apps
Surprises and stats
A big surprise, Music habits, Dating and Shopping
Sneak peak at raw data
Detailed data breakdown of other top apps
4. What does all of this tell us about Gen Z?
Top themes and takeaways, closing thoughts and predictions for 2022