Quizlet was looking for Gen Z research for the launch of their new global ads platform, Quizlet Ads.
So they called on us to help them get student-specific Gen Z insights to show brands why Quizlet is the right place to advertise to Gen Z.
The brief
Quizlet is one of Gen Z’s most used and most trusted resources in school. With 60M monthly active users, Quizlet was looking for custom Gen Z research and insights to support their launch of Quizlet Ads around key industry verticals. Quizlet asked dcdx to provide insightful research and strategy to equip their team with the resources necessary to launch a successful ads platform.
The methodology
dcdx performed primary research through The Loop, our network of 75,000+ Gen Z’ers. This research was then analyzed and compiled in an industry-specific deck, alongside constant collaboration with Quizlet’s key stakeholders.
The impact
Our work supporting the launch of Quizlet Ads drove 25% of new business for the brand, in addition to landing Quizlet Ads a Highly Commendable award by the Drum Awards.
In addition to providing Quizlet with research on key verticals, dcdx was also included in a Business Insider article around the launch of the platform, as a key strategic thought leader on Gen Z which helped to provide additional credibility and recognition around the importance of the platform for advertisers.
Retail Vertical
Gen Z’s relationship with retail brands and the top 3 insights retail brands need to know about Gen Z
Consumer Electronics
Gen Z’s relationship with consumer electronics and the top insights brands need to know.
QSR
Gen Z’s relationship with QSR and the top insights brands need to know to catch Gen Z in these spaces.
CPG
Gen Z’s relationship with CPG brands and the top insights marketers and advertisers need to know.
Business Insider press coverage: click here to view.
Our research is cited in this report on how Gen Zers are achieving their best through Quizlet.