new approaches to old ways

culture today moves faster than ever. yet we’re still using the same old ways of measuring it.

how do we change our methodologies to reflect the frequency of culture?

 

a collection of 100 iPhone screen recordings and the story it tells about Gen Z

a collection of 568 Spotify Wrapped screenshots and the story it tells about Gen Z


unlock the insights

we ask the right questions in the right places from the right people to unlock raw, unfiltered, and authentic insights from peers. at scale.

 
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the Gen Z frequency of culture (3).png
 
 

what we’ve built: a way to ask the right questions in the right places from the right people. to 50,000+ Gen Z’ers.

what you get: raw, unfiltered, and truthful insights collected from peers. at scale.

 

 
 

measure and track your brand’s relevance with Generation Z

 

what we’ve built: GenZ Score: track the recency, popularity, and sentiment of brand user-generated content (what makes up the score?).

what you get: live measure of a brand’s cultural relevancy with Gen Z