Testing a bold new concept with Gen Z
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Launching a new fragrance with the Gen Z communities that matter most
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Rebranding Simon Online for the next generation of shoppers
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Validating a new product for an iconic superstar
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Revamping a loyalty program for Gen Z
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Relaunching an iconic product to Gen Z
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Partnerships that win over Gen Z with Crocs
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Leading with purpose to build a less lonely world for Gen Z
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Transforming the brand to meet a new generation.
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Becoming the most desirable brand in the world for Gen Z.
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