Results of Eventbrite Fourth Space

the results:

creating and building a new category: coining the Fourth Space

We created Fourth Spaces™ – a transformative framework that positions Eventbrite at the intersection of online communities and real-world connection. Backed by comprehensive research with 2,000 respondents, we demonstrated that 95% of young adults want to explore their online interests through in-person experiences.

The concept resonated so powerfully that Eventbrite immediately trademarked Fourth Spaces™, integrating it into their strategic roadmap and broader business vision.

Testimonial:

"Fourth Spaces has been incredible for us internally - everyone's so excited. The narrative is so powerful, and we're now planning brand activations and strategy around it. Eventbrite is now in a position where we can position ourselves as a cultural trends authority. We know what's happening with the future of gatherings, specifically with young people…

The collaboration was very effective, very streamlined. I think we were just really vibing - our teams worked together very well.

Everything that we're planning now builds on Fourth Spaces because we want to continue to tell that story and narrative time and time again."

-Senior Director of Communications, Eventbrite