From Digital Natives to Digital Captives Part III: The Great Awakening (November 2024) is a groundbreaking report examining Gen Z's evolving relationship with technology and social media. Based on extensive research including surveys of thousands of Gen Z participants, this report reveals a critical turning point where young people are actively seeking to break free from digital captivity and gain sovereignty over their attention.

The report explores:

• Why 70% of Gen Z finds keeping up online "exhausting" or "pointless"

• The rise of private social media use and "Grid Zero" movement

• Growing skepticism toward influencer culture

• How brands can thrive in the emerging "Intention Economy"

Essential reading for marketers, researchers, and anyone interested in understanding youth culture and digital wellbeing in 2024. Complete with data visualizations, case studies, and a framework for brand strategy in this new era.

44 pages, PDF format Original research by dcdx Published November 2024