Gen Z in Beauty Industry Overview and AnalyticsQ3 was a major quarter for the beauty industry with Gen Z, reaching all-time highs in UGC and engagements, and surging for back-to-school season. But there is one noticeable change happening with the competitiveness in the industry that every brand needs to know about.Brand Magnetism® Matrix: Beauty Q3 2024An overview of the top 50 brands, tiered on our Brand Magnetism® Matrix, falling into one of four categories: Weak, Functional, Relevant or Magnetic.The Top 50 Beauty Brands: RankedA ranking of the top 50 beauty brands for Gen Z by their GenZ Score®, with brands like Maybelline, e.l.f., Rhode, Rare Beauty, Charlotte Tilbury and Sephora making strong appearances, while brands like Dove, Cerave, Starface and Clinique struggled.
