The ChallengeEventbrite needed to establish clear category leadership in the evolving events landscape of 2025. While their previous "Niche to Meet You" report successfully captured cultural attention around offline dating, they sought to broaden their narrative beyond dating to own the broader conversation around how young adults (18-35) gather and connect in-person.The ApproachThrough strategic research and creative development, we identified an unprecedented opportunity: defining an entirely new category of gathering spaces that bridge digital and physical worlds.
