We wanted to take a moment to look introspectively at building our culture. Gen Z has lots of definitions and means different things to different people. For us, Gen Z is unique because of the people. It’s the most diverse, the most ambitious, the most stand-up-for-what-you-believe-in kind of generation.

So how do you build a culture to reflect Gen Z?

We’re going to take you through our process of building out our culture, and what our goals are as we continue to grow. This post will focus on our mission, and the following posts will take a look at our values.

Developing our mission: To create a world where brands make people happy.

Put simply, we start with why (and here’s why): when we start with why, we attract people who share our beliefs, and we immediately generate a sense of belonging for the people that are attracted to our mission. Our products and services immediately become, as Simon Sinek says, symbolic of those beliefs. Thus, our product is only a means to an end, rather than an end in itself. By promoting this mission, we as a company maintain a clear sense of direction. Our goal is not to attract everyone, or every client - it’s first to attract the people who believe in what we believe in. Everything we do centers around creating a world where brands make people happy, and that’s what it takes to build a workplace where Gen Z can thrive.

What actions do we take to live up to that mission?

1. Hiring the right people. We look for people who believe in what we believe in. Then, there is no need to hire skilled people and motivate them - there’s only a need to bring on motivated people and inspire them.

2. Human-centered products. We’ve developed our core product to ensure that real, human opinion is provided. We ask the question, “does this brand make you happy?'“, and we return to our clients a response to that question with recommendations and feedback for how they can do a better job of making us happy.

3. We’re a brand too - and it’s our job to make people happy. We have to live up to our own standards of making people happy. For our clients, that means focusing on making the best possible experience we can. For our partners, that means delivering the value that will help them achieve their goals. For our team, that means creating an environment where we all are, well, happy!

Interested in joining our team? We’re always looking for the right people to join our family at GenZ Designs.