https://dcdx.co/blog-gen-z-research-insights daily 0.75 2022-07-29 https://dcdx.co/blog-gen-z-research-insights/2022/7/29/-bereal-will-it-stay-relevant monthly 0.5 2022-07-29 https://dcdx.co/blog-gen-z-research-insights/2022/5/24/-dating-gen-z-two-opposing-truths monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/52d714db-99cd-45ba-aefc-68c631e06dc1/Dating+Gen+Z.png Gen Z research and insights blog - Dating Gen Z: Two Opposing Truths - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/c499fead-9043-4e9a-958b-44b2caa99ab5/Screen+Shot+2022-05-19+at+4.49.48+PM.png Gen Z research and insights blog - Dating Gen Z: Two Opposing Truths - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/9e5e2e28-8739-4ec5-900d-e2d5e3caef10/Screen+Shot+2022-05-19+at+4.50.19+PM.png Gen Z research and insights blog - 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we’re a fully remote team on a mission. join us in our pursuit of making the future human. we’re devoted to fostering an internal culture of true belonging among team members that inspires, uplifts, and engages us to break barriers and exceed our goals. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1623940059478-NO0C7F8G168G1AW9L6Q7/Screen+Shot+2020-06-01+at+11.04.48+AM.png life at dcdx - how we work we believe that true innovation is rooted in human nature and strengthened by diversity. see how we work to ensure diversity thrives at dcdx. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/5c41be5d-b729-4f83-a096-cfe7b4cd61c3/culture+at+dcdx life at dcdx - culture @ dcdx culture is what we do, not what we say. take a look inside our culture and what it means for us. https://dcdx.co/testimonials daily 0.75 2020-06-21 https://dcdx.co/testimonials/2020/6/21/pzizz monthly 0.5 2020-06-21 https://dcdx.co/testimonials/2020/6/15/whoa-dough monthly 0.5 2020-06-21 https://dcdx.co/testimonials/2020/6/15/thriveworks monthly 0.5 2020-06-21 https://dcdx.co/how daily 0.75 2025-06-26 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1673820127082-HRF47OBEUWVHGL8PWPQW/dcdx.png dcdx services https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1f480c62-8849-49ce-9190-63eaf63e09e5/Magnetism+Matrix.png dcdx services - Discovery and Gen Z Opportunity Identification Sometimes we just need a new lens to see the picture clearly. From our GenZ Score® and Brand Magnetism™ services to probing into our network of 200,000+ Gen Z’ers, our team works to identify opportunities to attract and retain Gen Z. When our partners approach us with an interest in attracting Gen Z, but no clear questions in mind, this is where we begin. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1047ef81-8fdd-4f80-a90e-4c351e7b6c2d/Screen+Shot+2024-01-16+at+3.46.13+PM.png dcdx services - Investigation and Custom Research From quick turns to deep dives, our custom investigations get to the deeply rooted insights around critical questions for your brand. From quantitative and qualitative polling on Instagram to 1:1 facetimes, to group chats, DM convos, digital ethnographies, screen time recordings, and more, our Gen Z approach is based on our in-house research network of 200,000+ Gen Z’ers helps us unveil a new lens into the heart of Generation Z. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/d40f1691-ff86-48fd-b685-9a041427ef8a/Magnetism+Matrix+copy.png dcdx services - Co-Creation and Ideation Magnetic Brands bring Gen Z voices to the table at every step of the process, not only in content creation. dcdx helps co-create products, strategies, and activations that will resonate with Gen Z because they’re built, tested, and validated alongside Gen Z in an ongoing, iterative process. From tailor-made advisory sounding boards to strategy and innovation workshops to incubation labs and more, our co-creation process builds Magnetic Brands for the future. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e9bdfe9f-5414-42a4-80b4-d37d926a1915/digital+captives+pt+3 dcdx services - Research & Insights Unlock powerful insights that drive Gen Z attraction. Audience Personas, Segmentations & Journeys Immersions & Voices of Gen Z Panels Market Validation & White Space Mapping https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/da7032fd-a007-49cb-9dfc-060ab953ddbc/chipotle-app.png dcdx services - Brand & Marketing Strategy Design an identity and strategy that attracts Gen Z to your brand. Brand Identity, Positioning & Messaging Marketing, Channel, and Content Strategies https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1719329432828-6J9S5APNZ5Z8WHJYU7HV/18b2fbbc5fb5555d0288b4760ec5783df6c2ffe1-2200x1238.png dcdx services - Product & Experience Innovation Design new products and experiences that will attract Gen Z now and in the years to come. Product Development Lab Gen Z Innovation Workshop Gen Z Experiential Design Lab https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/84d8202f-5c93-47d4-a0b0-37a702c17a71/Screenshot+2024-11-24+at+5.45.16%E2%80%AFPM.png dcdx services - Tracking & Reporting Understand the shifts influencing your brand’s connection with Gen Z. Brand Magnetism® Reporting Industry Trend & Pulse Reports dcdx Research Membership https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/56db04ff-b424-47ad-acaa-a84262bb3610/Screenshot+2024-12-12+at+1.50.09%E2%80%AFPM.png dcdx services - our network a network of 300,000+ Gen Z’ers for real, raw authentic access to the hardest to reach generation https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e9c8561d-85db-4004-88d1-926112f04b33/Screenshot+2024-12-12+at+1.53.30%E2%80%AFPM.png dcdx services - our methods from our Gen Z-invented methods like DMs, group chats, Instagram polls, screen time submissions, content hunting, vlogs, and more. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/ded747cc-40a6-4787-9e44-276dd776fa8e/Screenshot+2024-12-12+at+1.54.43%E2%80%AFPM.png dcdx services - our process leveraging syndicated reporting, tracking, and custom research to uncover the mindsets, moods, and motivations of Gen Z https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e9bdfe9f-5414-42a4-80b4-d37d926a1915/digital+captives+pt+3 dcdx services - Custom Research Unlock powerful insights through custom deep dives, designed around the specific objectives of your brand. Audience Personas, Segmentations & Journeys Immersions & Voices of Gen Z Panels Market Validation & White Space Mapping https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/ff82cb1d-7fcc-40cb-95cd-b45dab6dfa67/Heading+%282%29.png dcdx services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1738170813400-JL3ZUA8PF763BDODTU9Q/FOurth+SPACEs.png dcdx services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e690510e-3a42-4ef2-9620-c228a8010939/22-FEELD-Social-hpkf-superJumbo.jpg dcdx services - Feeld A Gen Z deep dive & complete brand strategy roadmap. “Reaaaaaaaaallllyyyy fucking good” - Feeld https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/0f335da6-f097-4a84-943d-e01c12b6d7b5/Screenshot+2025-01-29+at+12.23.14%E2%80%AFPM.png dcdx services - Eventbrite Creating and owning a new category https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1713918683599-69R23JB2OARHUSYN0219/chipotle.jpg dcdx services - Chipotle Building relevance, loyalty and engagement with Gen Z through Rewards. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/eae55f69-0868-4973-9180-49246344e5c6/Screen+Shot+2024-06-24+at+7.59.39+PM.png dcdx services - Denny’s Leading a Gen Z strategic comeback https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/40ad691b-c286-4433-8ed5-199595464e0d/stephen-curry-ftr_1brlc3k3jwvwr1fjrw3y1k16pj.jpg dcdx services - SC30 Helping Stephen Curry’s brand validate and launch a new product https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1705530497608-JA7KPHMZPJSWEK9LZG6E/191023-eco-anxiety-climate-change-main-kh.jpeg dcdx services - WildAid Launching WildAid’s global campaign through groundbreaking thought leadership https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e2fc62e4-50fc-4715-895e-7da283d75ff8/6320decefd989f58520cb6ae_as-3.jpg dcdx services - Simon Malls Rebranding and repositioning an online identity for a big future with Gen Z https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/876c0715-ac1b-463c-b13c-05a08dd5389e/1670042410161.png dcdx services - Spotify Staying ahead and standing out with Gen Z as an industry leader https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1713919280802-ZLV9XVST9PE3DOQ10KFA/3815b1896e5b686ce4ef893f94831f9f39288043-1441x721.png dcdx services - Hinge Creating a less lonely world with Hinge for Gen Z through social impact. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1719271835666-7EF6MYHMQAILQ9CBCC11/Crocs-and-Hersheys-are-Launching-a-Must-Have-Fall-Shoe-FT-BLOG0923-4d6309a1f45f4773a8ffce56fa647479.jpg dcdx services - Crocs Identifying and advising on brand and influencer partnerships to make the biggest splash with Gen Z. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1738246666131-HDMYCF7RVLH4XBLKJ44R/3ef28efe-1cc0-4dbc-8058-fdab6c54366b.png dcdx services - Knorr and Match Group A global green flags campaign https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/d981b5c2-5cdf-460f-a3e4-9f5dede1f09c/PRINCE_ARTISTRY_COLLECTION-1-min.jpg dcdx services - Urban Decay Turning Urban Decay into a Magnetic Brand with Gen Z https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/da359c21-0afe-4257-815b-ee6b10da867c/Screen+Shot+2024-02-26+at+10.38.33+AM.png dcdx services - Hinge Helping Hinge navigate Gen Z’s dating journey from matching to defining the relationship. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/267bfb19-7022-4a03-8103-c5eba62ca1c4/campus_drone.jpg dcdx services - Gustavus Adolphus College Creating more trust, belonging and transparency on campus through understanding the voice of the student. https://dcdx.co/chipotle daily 0.75 2024-06-25 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1618333248866-4TDA1Q7M4DKZ6XSP4XKX/chipotle.jpg Chipotle https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1618335649682-DRO57W7GM4YNZNCHBDF6/chipotle-app.png Chipotle https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1618333037516-HPADL0XKJXN96Z67FPEJ/Chipotle_Rewards_Earning_Banner.png Chipotle https://dcdx.co/gen-z-research-insights daily 0.75 2025-12-09 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1675700262553-CZQ6IFX01JBIRZW8TB7N/2023+Gen+Z+Wrapped+A+Generational+Music+Report-min.png Gen Z Research and Insights https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1668182990691-ZW81P14D8IBO5Q3KY10E/200911-wildfire-california-worst-widlfire-year-se-236p.jpg Gen Z Research and Insights https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1684442504876-3Q03ME7RAC61N9E7E955/Gen+Z+Restaurant+Q2+2023+Industry+Report.png Gen Z Research and Insights https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1693934202987-MIDY9W4UXJB4QBW240NE/Gen+Z+Travel+and+Hospitality+Q3+2023+Industry+Report.png Gen Z Research and Insights https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1697555892814-P8TXUXMPYV3Q14Q2B086/Screen%2BShot%2B2023-09-14%2Bat%2B8.45.57%2BAM.jpg Gen Z Research and Insights https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1678197023086-4XPS6VE0DVB3OFDHD74R/Home.png Gen Z Research and Insights https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png Gen Z Research and Insights https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1758722077852-DKOSNGG6M85NLJE20VYL/Magnetic50+2025+Most+Magnetic+Brands.png Gen Z Research and Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1153a020-66c7-4594-9fdd-1e9598b23657/Screenshot+2024-12-10+at+11.35.27%E2%80%AFAM.png Gen Z Research and Insights - The 2022 Gen Z Screen Time Report https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/47afcd20-ca1f-4df4-b939-3091ba172f16/2025+Gen+Z+Wrapped+A+Generational+Music+Report+copy.png Gen Z Research and Insights Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1640987991500-K1GR3TATM3XXHBPQBY5W/Copy+of+2022+Gen+Z+Screen+Time+Report+to+be+safe+%282%29.png Gen Z Research and Insights - The 2022 Gen Z Screen Time Report https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1647203423562-ZKEKJ3V71QZIMXJ81YN9/kickstarter+campaign+title.png Gen Z Research and Insights - Gen Z Wrapped: A Generational Music Report https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1632243523142-BIITW19HW39BEJAPZYL9/The+Gen+Z+Top+25+Brand+Report.png Gen Z Research and Insights - Top 25 Most Influential Gen Z Brands Report https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/163bc7ba-81d6-40ad-ae0b-116811b80e28/imageedit_38_3056663781.png Gen Z Research and Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/8b2315e5-f36d-4fe9-8861-4aa749838dcc/Gen+Z+Restaurant+Q2+2023+Industry+Report+copy.png Gen Z Research and Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/4bfd2db5-6251-41c0-a51d-689d61d55cdc/Screen+Shot+2023-09-04+at+11.50.33+AM.png Gen Z Research and Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/591e6c6d-9410-4850-bcf0-97afdbcd277a/From+Digital+Natives+to+Digital+Captives+How+the+Internet+Changed+Gen+Z.png Gen Z Research and Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/857df4b6-680f-45e1-8ca5-9129491e7c89/Q4+2025+Magnetic+100+Beauty+by+dcdx+.png Gen Z Research and Insights - Make it stand out Q4 2025 Beauty Magnetic 100 Brand Ranking Report https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1761073174074-H5WFR6DT719VK9EYQBCE/Q3+2025+Magnetic+100+Restaurants+by+dcdx+.png Gen Z Research and Insights - Make it stand out Q3 2025 Restaurants Magnetic 100 Brand Ranking Report https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/00ab5a8a-e454-409c-a78d-495a8f412b6b/BEAUTY+Membership+Q1+2025+Magnetic+100+Beauty+by+dcdx+.png Gen Z Research and Insights - Make it stand out Q1 2025 Beauty Magnetic 100 Brand Ranking Report https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/c061d4d3-5fdb-4b13-ae03-eaed98619dc9/1.png Gen Z Research and Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/01de802a-c07d-4e32-afb8-5c1dc78f7dfb/Gen+Z+in+the+Workplace+in+2024-min.png Gen Z Research and Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/9abbfb9a-fe6b-49a3-83ff-01d6d6c1c336/Screen+Shot+2024-03-17+at+3.17.35+PM.png Gen Z Research and Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/591e6c6d-9410-4850-bcf0-97afdbcd277a/From+Digital+Natives+to+Digital+Captives+How+the+Internet+Changed+Gen+Z.png Gen Z Research and Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/c5f251e5-ec83-4e65-9010-790f205c0411/Screen+Shot+2023-11-12+at+9.30.10+AM-min.png Gen Z Research and Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/efc7f792-7396-498b-a78c-53aa2c3e2e03/Screen+Shot+2023-11-10+at+4.07.36+PM.png Gen Z Research and Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/39145e5c-9952-4f3d-ab75-cfeae58d8a52/gen+z+and+the+masculinity+crisis.png Gen Z Research and Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/6b4967c5-eb80-4901-8d90-b87c73eb9cd7/gen+z+and+the+masculinity+crisis+copy.png Gen Z Research and Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/quizlet-gen-z-case-study daily 0.75 2024-01-17 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1661098689073-B2T9RXLIXKUO88GOWH64/Screen+Shot+2022-08-21+at+6.17.41+PM.png Quizlet Gen Z Case Study https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e6f56906-c719-42f0-a786-e29e0bc31e27/maxresdefault.jpg Quizlet Gen Z Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/54e3a752-7dd7-4b38-8014-1b00ae5a68a8/Screen+Shot+2022-08-22+at+10.26.47+AM.png Quizlet Gen Z Case Study - Retail Vertical Gen Z’s relationship with retail brands and the top 3 insights retail brands need to know about Gen Z https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/52fdb5c0-28c3-48f7-b811-608270688287/Screen+Shot+2022-09-08+at+9.37.26+PM.png Quizlet Gen Z Case Study - Consumer Electronics Gen Z’s relationship with consumer electronics and the top insights brands need to know. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/a2391932-c01e-4ee1-927d-9348f1b68118/Screen+Shot+2022-10-28+at+11.53.23+AM.png Quizlet Gen Z Case Study - QSR Gen Z’s relationship with QSR and the top insights brands need to know to catch Gen Z in these spaces. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e0cfca5a-ea8b-475e-9483-f6f73c862029/Screen+Shot+2022-10-28+at+11.54.39+AM.png Quizlet Gen Z Case Study - CPG Gen Z’s relationship with CPG brands and the top insights marketers and advertisers need to know. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/7238554c-fc4e-4aed-8624-007132db33a0/Screen+Shot+2022-09-08+at+9.40.09+PM.png Quizlet Gen Z Case Study - Make it stand out Our research is cited in this report on how Gen Zers are achieving their best through Quizlet. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/89c761b2-02a6-441f-97ff-98c0942b5d4c/Untitled+design+%283%29.png Quizlet Gen Z Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/brand-magnetism daily 0.75 2025-02-11 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1662139345919-3ZO7KSCK1E1UGZRC31B6/Magnetism+images.png Brand Magnetism® https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1662467042084-D88K0G5YL4P6NN45LCJC/Blue%2Band%2BWhite%2BGeometric%2BFinancial%2BConsultant%2BPresentation%2B%25281%2529-min.jpg Brand Magnetism® https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1662746331022-W75MVNBX30YUNA0X4W3S/Magnetism+images+%282%29.png Brand Magnetism® https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1673839296133-X7PZ5ZR8SDPBE4SG71H6/Gen+Z%27s+Most+Magnetic+Brands+2022+Top+25.png Brand Magnetism® https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png Brand Magnetism® https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png Brand Magnetism® https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1661590227397-ZUX4TO0TQD99HO2TBFCG/Blue+and+White+Geometric+Financial+Consultant+Presentation+%281%29-min.png Brand Magnetism® - What is Brand Magnetism®? Magnetic Brands pull in a culture of push. They stand out in a sea of noise - consistently staying ahead of culture, and creating conversations around them. Measured through the popularity and consistency of user-generated content, being “Magnetic” amplifies influence and fuels growth among consumers - and specifically with Gen Z. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/d9c0f425-47c1-44ee-9615-3e1bf5a82fc9/14772256-93fd-44d4-be6b-ebf277b236bf_2000x845.jpg Brand Magnetism® - Brand Magnetism® Increases Shareholder Value In August, the top fashion brands from our Fashion Industry Report outperformed the S&P 500 by 6x during their improvement period, while the least improved brands lagged significantly behind. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/5579ae26-ed6d-449c-961f-dd71bf11013c/Screenshot+2024-11-24+at+6.46.48%E2%80%AFPM.png Brand Magnetism® - Why is Brand Magnetism® important? In today’s modern world, UGC is the currency of modern brands. Magnetic Brands command this currency - creating a distinct competitive advantage through: - ecosystem control - the ability to act upon culture, not just react to it - pricing power - the ability to charge a premium for their products or services - innovation: the freedom to experiment and push boundaries https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e6688d02-42db-41c2-9d7b-712521dbd32b/Screen+Shot+2023-09-04+at+11.52.05+AM.png Brand Magnetism® - How do we measure Brand Magnetism? Through our metric, the GenZ Score®, we analyze the engagement and the consistency of organic user-generated content related to a brand on TikTok. 1. Identify organic user-generated content related to a brand throughout one year. 2. Sort content by engagement (likes, comments, and shares) across four distinct periods. 3. Analyze the average engagement (popularity) and the variation in engagement (consistency) across each time frame. 4. Weight against the overall average engagement percentile rankings and the consistency scale to create both sub-scores (popularity and consistency) for the overall GenZ Score®. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/09e05568-a7f1-4888-85fa-86cce72a9fcb/dcdx+%284%29.png Brand Magnetism® - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/f89e0645-4620-4e1f-bcd3-5f04171a8d9c/dcdx+%2815%29.png Brand Magnetism® - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1731955372684-57HQ9O2PI3XFHN7X7Q0W/Screenshot+2024-11-06+at+12.14.24%E2%80%AFPM.png Brand Magnetism® - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/f89e0645-4620-4e1f-bcd3-5f04171a8d9c/dcdx+%2815%29.png Brand Magnetism® - Make it stand out some of Gen Z's Most Magnetic Brands of 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/fbf41b05-2c8f-464c-bc29-c5951b523265/Screen+Shot+2024-06-16+at+3.32.44+PM.png Brand Magnetism® - Make it stand out Q2 2024 Fashion Brand Rankings Report https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/a2b8a879-78e7-4091-9c49-7b31ff875a71/Screen+Shot+2024-04-22+at+11.33.20+AM.png Brand Magnetism® - Make it stand out Gen Z Q1 2024 CPG Brand Rankings Report https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/4bfd2db5-6251-41c0-a51d-689d61d55cdc/Screen+Shot+2023-09-04+at+11.50.33+AM.png Brand Magnetism® - Make it stand out Gen Z Q3 2023 Travel and Hospitality Brand Rankings Report https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/8fd4029d-f7d0-4404-ae06-1623e7aa00ce/Screenshot+2025-02-11+at+11.25.44%E2%80%AFAM.png Brand Magnetism® - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/ads-to-z daily 0.75 2024-07-19 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1662645986191-OCGPIDGRDVOK65DSO8KY/Ads+to+Z+Gen+Z+and+The+Future+of+Advertising-min+copy.png Ads to Z: Gen Z and the Future of Advertising https://dcdx.co/case-studies daily 0.75 2025-02-01 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e690510e-3a42-4ef2-9620-c228a8010939/22-FEELD-Social-hpkf-superJumbo.jpg dcdx Gen Z case studies - Feeld A Gen Z deep dive & complete brand strategy roadmap. “Reaaaaaaaaallllyyyy fucking good” - Feeld https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/0f335da6-f097-4a84-943d-e01c12b6d7b5/Screenshot+2025-01-29+at+12.23.14%E2%80%AFPM.png dcdx Gen Z case studies - Eventbrite Creating and owning a new category https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1713918683599-69R23JB2OARHUSYN0219/chipotle.jpg dcdx Gen Z case studies - Chipotle Building relevance, loyalty and engagement with Gen Z through Rewards. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/876c0715-ac1b-463c-b13c-05a08dd5389e/1670042410161.png dcdx Gen Z case studies - Spotify Staying ahead and standing out with Gen Z as an industry leader https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/eae55f69-0868-4973-9180-49246344e5c6/Screen+Shot+2024-06-24+at+7.59.39+PM.png dcdx Gen Z case studies - Denny’s Leading a Gen Z strategic comeback https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/40ad691b-c286-4433-8ed5-199595464e0d/stephen-curry-ftr_1brlc3k3jwvwr1fjrw3y1k16pj.jpg dcdx Gen Z case studies - SC30 Helping Stephen Curry’s brand validate and launch a new product https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1705530497608-JA7KPHMZPJSWEK9LZG6E/191023-eco-anxiety-climate-change-main-kh.jpeg dcdx Gen Z case studies - WildAid Launching WildAid’s global campaign through groundbreaking thought leadership https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/18eaf3b1-dd3a-4e2f-8363-fad3ed52f6b2/-1x-1+%281%29.jpeg dcdx Gen Z case studies - Sequoia Capital Keeping Sequoia’s companies & partners up to date on Gen Z trends & behaviors. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1713919280802-ZLV9XVST9PE3DOQ10KFA/3815b1896e5b686ce4ef893f94831f9f39288043-1441x721.png dcdx Gen Z case studies - Hinge Creating a less lonely world with Hinge for Gen Z through social impact. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1719271835666-7EF6MYHMQAILQ9CBCC11/Crocs-and-Hersheys-are-Launching-a-Must-Have-Fall-Shoe-FT-BLOG0923-4d6309a1f45f4773a8ffce56fa647479.jpg dcdx Gen Z case studies - Crocs Identifying and advising on brand and influencer partnerships to make the biggest splash with Gen Z. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1738246666131-HDMYCF7RVLH4XBLKJ44R/3ef28efe-1cc0-4dbc-8058-fdab6c54366b.png dcdx Gen Z case studies - Knorr and Match Group A global green flags campaign https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/d981b5c2-5cdf-460f-a3e4-9f5dede1f09c/PRINCE_ARTISTRY_COLLECTION-1-min.jpg dcdx Gen Z case studies - Urban Decay Turning Urban Decay into a Magnetic Brand with Gen Z https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/da359c21-0afe-4257-815b-ee6b10da867c/Screen+Shot+2024-02-26+at+10.38.33+AM.png dcdx Gen Z case studies - Hinge Helping Hinge navigate Gen Z’s dating journey from matching to defining the relationship. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1661098689073-B2T9RXLIXKUO88GOWH64/Screen+Shot+2022-08-21+at+6.17.41+PM.png dcdx Gen Z case studies - Quizlet Supporting the launch of an innovative global ad platform https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e2fc62e4-50fc-4715-895e-7da283d75ff8/6320decefd989f58520cb6ae_as-3.jpg dcdx Gen Z case studies - Simon Malls Rebranding and repositioning an online identity for a big future with Gen Z https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/267bfb19-7022-4a03-8103-c5eba62ca1c4/campus_drone.jpg dcdx Gen Z case studies - Gustavus Adolphus College Creating more trust, belonging and transparency on campus through understanding the voice of the student. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/065b705a-7c66-40ae-b20c-691d42c82d10/Screen+Shot+2024-06-24+at+8.56.38+PM.png dcdx Gen Z case studies - Johannes Leonardo Ensuring JL’s creative for -196 would catch Gen Z’s fleeting attention https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/017d15a1-3969-4afd-a5d2-130dd5814f12/632e2628c24ca2ff6cc27718_share_taylor-global.jpg dcdx Gen Z case studies - Taylor Strategy Helping Taylor support its multinational beverage client with novel, always-on Gen Z insights. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/88defd63-31b1-422f-a65d-614e4f082058/apr24-article-havasmedianetwork.jpg dcdx Gen Z case studies - Havas Helping Havas undertsand Gen Z’s financial journey and motivators for its financial client. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/726a8d66-e177-4450-a175-9a1b68e25b38/arnold-20191029031411328.jpg dcdx Gen Z case studies - Arnold Supporting Arnold with quick-turn research for new business pitches https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/183d543c-336d-46d4-808c-00d53f09e696/MainCharacterEnergy.png dcdx Gen Z case studies - EssenceMediacom Helping EssenceMediacom understand the role of YouTube in the life of a Gen Z creator. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/aea8ff90-6c26-41a8-8da9-2b706dc5c8a6/ATTN-PROFILE-WHITE-ON-ORANGE.79b058dd.jpg dcdx Gen Z case studies - ATTN: Helping attn: understand how to bring diverse Gen Z audiences onto TikTok. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/fd3b8d58-62f7-43b1-b184-a1e5d8ad5021/Screen+Shot+2024-06-24+at+9.05.07+PM.png dcdx Gen Z case studies - Day One Agency Supporting D1A’s Gen Z perspectives with always-on access to our Gen Z research. https://dcdx.co/2nd-annual-gen-z-screen-time-report-from-dcdx daily 0.75 2023-07-25 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1669664766547-0DPE0XNV8D4BEHMIMRKK/DRAFT+DCDX+2nd+Annual+Gen+Z+Screen+Time+Report+2022.png 2nd Annual Gen Z Screen Time Report from dcdx https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/40d06007-f682-4079-a50e-dcd57967fcfe/tiktok+gen+z+screen+time+2021+to+2022 2nd Annual Gen Z Screen Time Report from dcdx - Year-over-year changes Overall and app-specific YoY changes. Is Gen Z screen time increasing or decreasing? More time on TikTok or less? Is Instagram still Gen Z's most used app? Is Snap still a powerhouse or is it losing screen time? https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/0d02c541-6db0-4b01-a695-dfeeaf8fd4b3/the+glitches+are+there+to+help+you+to+adjust+your+plans+for+success.+%282%29.png 2nd Annual Gen Z Screen Time Report from dcdx - Emerging apps What is happening with BeReal? Are Gen Z’ers spending time on it? Is it replacing any of Gen Z’s top apps? And what about streaming services, are Gen Z’ers watching more streaming content this year on mobile? https://dcdx.co/gen-z-and-the-climate-crisis-from-ecoanxiety-to-ecoaction daily 0.75 2024-07-19 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1668182990691-ZW81P14D8IBO5Q3KY10E/200911-wildfire-california-worst-widlfire-year-se-236p.jpg Gen Z and The Climate Crisis: From Eco-Anxiety to Eco-Action https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1672778272546-2MWMFZ8K1J8AHWTHEYDN/WILDAID_Lamar_Digital_GREEN-133-768x366.jpg Gen Z and The Climate Crisis: From Eco-Anxiety to Eco-Action https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1705531240522-DM0NMKSLJ0HQG3TT06AA/191023-eco-anxiety-climate-change-main-kh.jpg Gen Z and The Climate Crisis: From Eco-Anxiety to Eco-Action https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/163bc7ba-81d6-40ad-ae0b-116811b80e28/imageedit_38_3056663781.png Gen Z and The Climate Crisis: From Eco-Anxiety to Eco-Action - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/52b61d40-8a0f-4687-bd43-a078b19329c1/Screen+Shot+2024-01-17+at+4.32.28+PM.png Gen Z and The Climate Crisis: From Eco-Anxiety to Eco-Action - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/51c0cddd-950e-49ad-934c-76e11f65aaf2/Screen+Shot+2024-01-17+at+4.32.36+PM.png Gen Z and The Climate Crisis: From Eco-Anxiety to Eco-Action - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/2023-gen-z-wrapped daily 0.75 2023-07-25 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1675700262553-CZQ6IFX01JBIRZW8TB7N/2023+Gen+Z+Wrapped+A+Generational+Music+Report-min.png 2023 Gen Z Wrapped | A Generational Music Report https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/55fc92d5-67a2-48dd-9b72-93151c0cc5e4/Screen+Shot+2023-03-01+at+1.22.57+PM.png 2023 Gen Z Wrapped | A Generational Music Report - Gen Z Time Spent Listening An average of 154 minutes per day is spent listening to music for Gen Z, with most of that listening happening on Spotify. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/30aef192-be24-4634-b14e-0f5c0abab7c0/Screen+Shot+2023-03-01+at+1.22.14+PM.png 2023 Gen Z Wrapped | A Generational Music Report - Top Songs: #15 to #6 A look at 10 of the top 15 songs for Gen Z for 2023. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/f0d901dc-8261-4a33-bab8-d27ccc82dc0c/Screen+Shot+2023-03-01+at+1.22.33+PM.png 2023 Gen Z Wrapped | A Generational Music Report - Top Artists: #15 to #11 5 of Gen Z’s Top 15 Artists from the year https://dcdx.co/dcdx-a-gen-z-consulting-firm daily 1.0 2025-07-26 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1678197023086-4XPS6VE0DVB3OFDHD74R/Home.png dcdx | a Gen Z consulting firm https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/2965fc1e-e917-492a-91dd-62b323ced836/dcdx+%2816%29.png dcdx | a Gen Z consulting firm - Make it stand out partners we work with to attract Gen Z https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/a416696a-a04c-4c30-9825-fad9214b3c06/dcdx+%2817%29.png dcdx | a Gen Z consulting firm - Make it stand out as seen in https://dcdx.co/gen-z-beauty-brand-rankings-q1-2023 daily 0.75 2024-09-12 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1679309469628-03XWNQ3NV9B63Z8D4FCT/Gen+Z+Beauty+Q1+2023+Industry+Report-min.png Gen Z Beauty Brand Rankings Q1 2023 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/9a40fa4d-3d83-481e-9c27-ecbbc39abf99/Screen+Shot+2023-03-17+at+12.08.40+PM.png Gen Z Beauty Brand Rankings Q1 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/feaf34e3-2a2e-4dfd-b0a4-4f10dfeeb495/Screen+Shot+2024-09-11+at+8.16.09+PM.png Gen Z Beauty Brand Rankings Q1 2023 - Beauty Brand Magnetism® Matrix Of nearly 50 brands in the Beauty industry, which brands are Magnetic? Which brands are Relevant, Functional, or Weak? https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/dda91e63-3a8a-48e1-ae2f-030f7261a3d2/Screen+Shot+2024-09-11+at+8.16.53+PM.png Gen Z Beauty Brand Rankings Q1 2023 - GenZ Score® Brand Rankings A comparison of the top beauty brands against all brands, industry-agnostic, with our GenZ Score® ranking. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/535889cf-6b43-4a09-8c36-9df88a8b3ab9/Screen+Shot+2024-09-11+at+8.17.34+PM.png Gen Z Beauty Brand Rankings Q1 2023 - NEW: Relevance Factors and Conversation Share An analysis of the factors driving conversation in the beauty industry, based on over 180 million data points. https://dcdx.co/gen-zs-top-50-restaurant-brands-2023 daily 0.75 2024-07-24 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1684442504876-3Q03ME7RAC61N9E7E955/Gen+Z+Restaurant+Q2+2023+Industry+Report.png Gen Z's Top 50 Restaurant Brands 2023 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/8b2315e5-f36d-4fe9-8861-4aa749838dcc/Gen+Z+Restaurant+Q2+2023+Industry+Report+copy.png Gen Z's Top 50 Restaurant Brands 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/b93c606a-45ae-4c1b-bf0c-8440979a4669/Screen+Shot+2023-05-25+at+10.01.57+AM.png Gen Z's Top 50 Restaurant Brands 2023 - Industry Comparisons Comparing the restaurant industry to fashion, CPG, and beauty to understand what industries are attracting Gen Z’s conversation. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/a3e658c3-5cb8-44fd-947c-590834c9597e/Screen+Shot+2024-07-23+at+8.54.11+PM.png Gen Z's Top 50 Restaurant Brands 2023 - Restaurant Brand Magnetism Matrix 51 brands were separated into four categories based on the popularity and consistency of their user-generated content. We call them: Weak, Functional, Relevant and Magnetic. https://dcdx.co/gen-zs-top-40-travel-hospitality-brands daily 0.75 2024-07-24 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1693934202987-MIDY9W4UXJB4QBW240NE/Gen+Z+Travel+and+Hospitality+Q3+2023+Industry+Report.png Gen Z's Top 40 Travel & Hospitality Brands https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/4bfd2db5-6251-41c0-a51d-689d61d55cdc/Screen+Shot+2023-09-04+at+11.50.33+AM.png Gen Z's Top 40 Travel & Hospitality Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/futurehuman-fellowship daily 0.75 2024-08-15 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e2206c99-625b-451f-8815-dcf1cb689dfc/fellowship-5.jpg futurehuman fellowship - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/gen-zs-top-25-most-magnetic-brands-2023 daily 0.75 2024-09-18 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1699631136154-JRDAS1ZYLN5IKKTLAQKU/Gen+Z%27s+Top+25+Magnetic+Brands+2023.png Gen Z's Top 25 Most Magnetic Brands 2023 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1699631136154-JRDAS1ZYLN5IKKTLAQKU/Gen+Z%27s+Top+25+Magnetic+Brands+2023.png Gen Z's Top 25 Most Magnetic Brands 2023 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/f7b66067-73f5-4c7a-9dcc-44a2f03c547d/Gen+Z%27s+Top+25+Magnetic+Brands+2023.png Gen Z's Top 25 Most Magnetic Brands 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/f7b66067-73f5-4c7a-9dcc-44a2f03c547d/Gen+Z%27s+Top+25+Magnetic+Brands+2023.png Gen Z's Top 25 Most Magnetic Brands 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/4f22c3b2-8625-4ac6-ad10-fb00cf759bf1/Screen+Shot+2024-09-18+at+2.33.14+PM.png Gen Z's Top 25 Most Magnetic Brands 2023 - Make it stand out Top Risers and Notable Drops https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/6a202876-967d-4956-ba43-961b3d6dbacc/Screen+Shot+2024-09-18+at+2.33.23+PM.png Gen Z's Top 25 Most Magnetic Brands 2023 - Make it stand out Brands that nearly made the list in 2023 https://dcdx.co/digital-captives daily 0.75 2024-07-19 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1697555892814-P8TXUXMPYV3Q14Q2B086/Screen%2BShot%2B2023-09-14%2Bat%2B8.45.57%2BAM.jpg From Digital Natives to Digital Captives: How the Internet Changed Gen Z https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/591e6c6d-9410-4850-bcf0-97afdbcd277a/From+Digital+Natives+to+Digital+Captives+How+the+Internet+Changed+Gen+Z.png From Digital Natives to Digital Captives: How the Internet Changed Gen Z - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/f8a37574-676c-4dcc-8d7c-c88743957756/Screen+Shot+2023-12-04+at+10.16.39+AM.png From Digital Natives to Digital Captives: How the Internet Changed Gen Z - Not too long ago, the internet was a novelty. Little did we think about what it would do to a generation born alongside it - and even less about what it would mean to grow up with its rapid change. This is Gen Z — the first generation to be named ‘digital natives,’ a term coined in 2001 to describe the generation of people who grew up in this digital age. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/98df2625-6515-49ff-ad2d-7113e17399f2/Screen+Shot+2023-12-04+at+10.16.28+AM.png From Digital Natives to Digital Captives: How the Internet Changed Gen Z - Digital Natives is an incomplete narrative. Yet the narrative portrayed by ‘digital native’ is not just incomplete - it is misleading. Being more ‘tech savvy’ does not help us understand what it truly meant for a generation to grow up in parallel with these rapid technological changes, with unprecedented access to virtual worlds, overloaded and overstimulated with content. https://dcdx.co/membership daily 0.75 2025-04-09 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1720815756435-BPD0SV9Z2N182O0BSK94/dcdx+research+roadmap+draft+%285%29.png membership https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1720815756435-BPD0SV9Z2N182O0BSK94/dcdx+research+roadmap+draft+%285%29.png membership https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png membership https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png membership https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/88812e5b-63f0-458b-a1b8-4d2e3d21a92d/dcdx+research+roadmap+draft+%2810%29-min.png membership - Relevance Membership access to our 25+ dcdx Gen Z research reports access to all 9 of our upcoming reports on the research roadmap Early Member rates are valid until September 1, 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/586f03dd-68d1-4900-bd0a-caa8aa11a98c/dcdx+research+roadmap+draft+%289%29.png membership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/a42f9c28-3c58-40ef-bd4d-aa71f2a2d365/dcdx+%2815%29.png membership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e15bc51d-c00d-4e1f-b227-2de70aa2b67b/%5BUPDATED%5D+Chipotle+Workshop++Gen+Z%27s+Top+25+Magnetic+Brands+2024.png membership - Quarterly Magnetic 100 Industry Reports Four complete Magnetic 100 industry reports per year, benchmarking the top 100 brands, with comprehensive analysis, insights, category themes, takeaways, and recommendations for increasing Brand Magnetism® in the category. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/84d8202f-5c93-47d4-a0b0-37a702c17a71/Screenshot+2024-11-24+at+5.45.16%E2%80%AFPM.png membership - Membership Brand Advisory & Consulting Customized Brand Profiles & Competitive Analyses Strategic Plans & Playbooks Ongoing Advisory Workshops & Innovation Sessions https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/30d3fec2-eea6-4498-9231-7efde8b3e836/dcdx+research+roadmap+draft+%2810%29.png membership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/29eb858c-0a52-4bd6-9c8f-94cd99dd603b/Preview+Q1+2025+Magnetic+100+Restaurants+by+dcdx+.png membership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/the-2023-gen-z-screen-time-report daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1701119268554-UGDBU47BAS3HW7Z3XEB2/DCDX+3rd+Annual+Gen+Z+Screen+Time+Report+2023.png The 2023 Gen Z Screen Time Report https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1701119373964-MTEMTQ7XQ64EVELJGGF1/DCDX+3rd+Annual+Gen+Z+Screen+Time+Report+2023+%281%29.png The 2023 Gen Z Screen Time Report https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1701878953959-OWWBEMZGTJMHJRL4NNI7/overall+Gen+Z+screen+time+2023+averages The 2023 Gen Z Screen Time Report - Make it stand out The Overall Gen Z Screen Time statistics from 2023, including the median, mean, and interquartile ranges compared to 2022. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1701878960460-P81VP70L5ZZLJ9OIAD6N/overall+Gen+Z+gender+differences+in+screen+time+and+pickups+for+2023 The 2023 Gen Z Screen Time Report - Make it stand out The Overall Gen Z Screen Time statistics from 2023, with a segmentation on gender differences in usage and compared to 2022. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1701878953944-PSJ3914EC030VKQKP0G0/overall+Gen+Z+phone+pickups+and+notifications+average+2023 The 2023 Gen Z Screen Time Report - Make it stand out The Overall Gen Z Screen Time statistics from 2023, focused on pickups and notifications, compared to 2022 data. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1701878960300-C2M01O0HO3QT3GHFGZIO/overall+Gen+Z+age+differences+in+screen+time+and+pickup+usage+2023 The 2023 Gen Z Screen Time Report - Make it stand out The Overall Gen Z Screen Time statistics from 2023, with a segmentation on age differences in usage and compared to 2022. https://dcdx.co/brand-magnetism-request daily 0.75 2024-11-24 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png Brand Magnetism® Request https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/92b02b92-e492-4b3a-9f17-e039fd447839/Screenshot+2024-11-11+at+9.19.48%E2%80%AFAM.png Brand Magnetism® Request - Make it stand out The Top 25 Most Magnetic Brands of 2024 https://dcdx.co/gen-z-wrapped-2024 daily 0.75 2024-11-07 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1706289695562-XXIU0SAR5KY7X6EUC404/2024+Gen+Z+Wrapped+A+Generational+Music+Report.png Gen Z Wrapped 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1708016909336-8CGT9ZUYF7AJ0T9BJ708/Screen+Shot+2024-02-15+at+10.03.49+AM.png Gen Z Wrapped 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1720815756435-BPD0SV9Z2N182O0BSK94/dcdx+research+roadmap+draft+%285%29.png Gen Z Wrapped 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/d15f3e8f-74bc-4f0c-a316-25d03c116a28/Screen+Shot+2024-03-01+at+10.52.19+AM.png Gen Z Wrapped 2024 - Gen Z Time Spent Listening An average of 123 minutes per day is spent listening to music for Gen Z, with most of that listening happening on Spotify. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/16be0555-6618-4fb7-8b1b-176f51bb108c/Screen+Shot+2024-03-01+at+10.52.12+AM.png Gen Z Wrapped 2024 - Top Songs: #15 to #6 A look at 10 of the top 15 songs for Gen Z for 2024. From Ceilings by Lizzy McAlpine to a few Taylor Swift classics, to some Noah Kahan hits. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/f9170932-36ee-4f35-861b-ab8ed50ba51a/Screen+Shot+2024-03-01+at+10.52.00+AM.png Gen Z Wrapped 2024 - Top Artists: #15 to #11 5 of Gen Z’s Top 15 Artists going into 2024, including Zach Bryan, Travis Scott, Phoebe Bridgers, Doja Cat and Beyoncé. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1c1c9758-e623-4ad7-bc3d-099a1d40c8d6/Screen+Shot+2024-07-18+at+12.55.02+PM.png Gen Z Wrapped 2024 - Biggest moments in music for Gen Z The year’s biggest moments in music, from Taylor Swift’s Era’s Tour, to major performances at half time and Coachella, to celebrity drama with Bad Bunny. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/44ef5004-4d3b-481e-aef5-2bb5c759d16b/Screen+Shot+2024-07-18+at+12.56.30+PM.png Gen Z Wrapped 2024 - Contents 1. Gen Z’s Daily music averages 2. Gen Z’s Top 15 Songs and Top 5 Genres 3. Gen Z’s Top 15 Artists, Top 5 Artist Profiles, Top Rising Artists 4. Gen Z’s Top Moments in Music 5. Analysis and Final Appendix https://dcdx.co/hinge daily 0.75 2024-06-25 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1719323066189-VKAAXI20MMFFMKLJK5WB/3815b1896e5b686ce4ef893f94831f9f39288043-1441x721.jpg Hinge https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/61e33fe5-f444-4292-ab06-c15d46b0da76/imageedit_38_5183441004.png Hinge - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/07c41a20-3a98-4719-9da4-46b1fad47176/20240220_HingePhonebook_3x2b.jpg Hinge - The Hinge Phonebook Through our research with Hinge, we helped Hinge identify how they can get Gen Z’ers to unplug and find connection IRL, supporting the launch of their Phonebook around the Global Day of Unplugging. Our research with Hinge was featured in Ad Age, and also on Hinge’s website in their press release. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/81f54172-24f1-437f-bf40-f7042fd7f1fb/low%2Bbattery%2B%282%29.png Hinge - Low Battery: Gen Z and the State of Human Connection The work between Hinge and dcdx will also be discussed live at YMS, the Youth Marketing Strategy conference in NYC in March of 2024, where Josh Penny, Director of Social Impact at Hinge will take the stage with Andrew Roth, Founder and CEO at dcdx, to talk through their work together on the topic. https://dcdx.co/digital-captives-part-two daily 0.75 2024-07-19 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1710703322517-KWUNF72E4S4CKIM1UOUW/From+Digital+Natives+to+Digital+Captives+The+Pursuit+of+Unplugging+%282%29-min.png Digital Captives Part Two: The Pursuit of Unplugging https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1710703322517-KWUNF72E4S4CKIM1UOUW/From+Digital+Natives+to+Digital+Captives+The+Pursuit+of+Unplugging+%282%29-min.png Digital Captives Part Two: The Pursuit of Unplugging https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/bef2f9aa-4723-41ff-a0d0-e627c8fa45e8/Screen+Shot+2024-03-17+at+3.17.35+PM.png Digital Captives Part Two: The Pursuit of Unplugging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/383aabea-2583-4316-a309-f85bdad72976/DALL%C2%B7E+2024-03-12+16.51.45+-+a+painting+of+a+phone+being+disconnected+from+a+charger%2C+with+a+dark+theme%2C+low+light+and+hints+of+icy+and+cold+purple%2C+and+a+circus+theme%2C+in+the+sty.png Digital Captives Part Two: The Pursuit of Unplugging - MARCH, TWO THOUSAND AND TWENTY-FOUR We left off Digital Captives Pt. 1 by asking Gen Z “If you could change anything about social media, what would it be”? 47% of Gen Z responded that they wish that social media was easier to disconnect from. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/dd8b7523-7ed5-4b20-b1a7-0ae597538fcb/DALL%C2%B7E+2024-03-12+16.51.41+-+a+painting+of+a+phone+being+disconnected+from+a+charger%2C+with+a+dark+theme%2C+low+light+and+hints+of+icy+and+cold+purple%2C+and+a+circus+theme%2C+in+the+sty.png Digital Captives Part Two: The Pursuit of Unplugging - Disconnecting may not be as simple as “unplugging” The spaces originally designed to connect us, have now left us with an unmet desire to disconnect from them. In a world where screens dictate our every move, disconnecting is not just a luxury—it is a lifeline for Gen Z. It is a rebellion against the constant noise, a stand for mental health in the face of digital overload. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/4d6b1aa0-4da9-4047-8c88-e6a472969261/DALL%C2%B7E+2024-03-12+16.56.38+-+a+painting+of+30+phones+being+disconnected+from+their+chargers%2C+with+a+dark+theme%2C+low+light+and+hints+of+icy+and+cold+purple%2C+and+a+circus+theme%2C+in+.png Digital Captives Part Two: The Pursuit of Unplugging - Disconnecting is about regaining control. This report delves into the promise of disconnecting, scrutinizing the barriers Gen Z encounters in fulfilling it and reassessing the concept of unplugging altogether. Ultimately, it challenges us not just to reconsider, but to find solutions to build a better relationship with technology and to shape the future we want to see. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/591e6c6d-9410-4850-bcf0-97afdbcd277a/From+Digital+Natives+to+Digital+Captives+How+the+Internet+Changed+Gen+Z.png Digital Captives Part Two: The Pursuit of Unplugging - Part One: How the Internet Changed Gen Z Not too long ago, the internet was a novelty. Little did we think about what it would do to a generation born alongside it - and even less about what it would mean to grow up with its rapid change. Read here. https://dcdx.co/gen-z-in-the-workplace-2024 daily 0.75 2024-07-24 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1712672144193-8AWUGUQZOF3XKWB098IV/Abode+Gen+Z+Workforce+%281%29-min.png Gen Z in the Workplace 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/01de802a-c07d-4e32-afb8-5c1dc78f7dfb/Gen+Z+in+the+Workplace+in+2024-min.png Gen Z in the Workplace 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/9a2f452e-2984-4167-88b1-5a3b01d10c51/Screen+Shot+2024-04-10+at+8.29.54+PM.png Gen Z in the Workplace 2024 - 1. The Etiquette Gap There is a lot of discussion around Gen Z professionalism in the workplace, labeled as the “etiquette gap”. Gen Z’ers are pushing back against this narrative, and believe workplace etiquette is a two-way street; Gen Z feels that what you give should be a reflection of what you get. It is not that Gen Z’ers do not care about professionalism, they just want to be met halfway and receive the same level of respect they give to you. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/9c55ef83-a128-4db9-979f-3562eb2c4269/Screen+Shot+2024-04-10+at+8.32.02+PM.png Gen Z in the Workplace 2024 - 2. Security > Splurging Post-pandemic inflation is not just a defining feature of the economic landscape today, it is something that is continually affecting how young people in the US are spending their money. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/74d10201-b171-44b4-b33e-702f83628cc5/Screen+Shot+2024-04-10+at+8.32.11+PM.png Gen Z in the Workplace 2024 - 3. Work-Life Balance Autonomy The discourse surrounding work-life balance and Gen Z is complex, from the need for better PTO packages to mental health resources to flexible working hours. For Gen Z, one thing is clear: they are reshaping how people see work. https://dcdx.co/making-the-future-human daily 0.75 2024-08-21 https://dcdx.co/making-the-future-human/2024/8/21/making-the-future-human-7-july-2024-pbl9c-rn2sw-cg7ry monthly 0.5 2024-11-24 https://dcdx.co/making-the-future-human/2024/8/21/making-the-future-human-7-july-2024-pbl9c-rn2sw monthly 0.5 2024-11-24 https://dcdx.co/making-the-future-human/2024/8/21/making-the-future-human-7-july-2024-pbl9c monthly 0.5 2024-11-24 https://dcdx.co/making-the-future-human/2024/8/21/making-the-future-human-7-july-2024 monthly 0.5 2024-11-24 https://dcdx.co/making-the-future-human/2024/7/29/making-the-future-human-6-june-2024 monthly 0.5 2024-11-24 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/299cd99a-0aa4-4d57-b94e-649f0bae4c9c/gen+z_Glimpse_Google-Trends.png making the future human - making the future human #6 - june 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/29740f9c-143e-40cf-b13d-4b795075fd9a/Screen+Shot+2024-06-30+at+11.55.15+AM.png making the future human - making the future human #6 - june 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/02df29f0-bbbd-4482-83f8-25a8b6d160ec/Screen+Shot+2024-06-30+at+11.54.18+AM.png making the future human - making the future human #6 - june 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/0e9490d2-5be6-44eb-81f4-191a3f3e4d63/Screen+Shot+2024-07-29+at+2.32.35+PM.png making the future human - making the future human #6 - june 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e1c9dd2f-1071-4c7d-80a5-e9ce2cd3e882/Screen+Shot+2024-06-30+at+12.10.22+PM.png making the future human - making the future human #6 - june 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/fa376c28-77d8-41a7-b6f2-b520e915c807/b7ce2953828599ef75eadb3008960d27485aae1f-12840x7223.jpg making the future human - making the future human #6 - june 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/52c591ea-bb38-466c-8183-d3924b125a7c/Screen+Shot+2024-06-30+at+11.59.13+AM.png making the future human - making the future human #6 - june 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/making-the-future-human/2024/6/2/making-the-future-human-5-may-2024 monthly 0.5 2024-11-24 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/2b69c035-c910-4f71-a061-c6326508f0f6/i-1-91124840-bumble-fumble.png making the future human - making the future human #5 - may 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/b1bd7fb3-c144-4963-9f11-071b4fe3a611/Screen+Shot+2024-06-02+at+1.53.23+PM.png making the future human - making the future human #5 - may 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/f999efa0-0db7-454c-befd-567a6c030ae2/Screen+Shot+2024-06-02+at+1.21.13+PM.png making the future human - making the future human #5 - may 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/bac7ae38-d6ad-4534-a925-5694ee612eba/1.png making the future human - making the future human #5 - may 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/022050a5-2c5a-428e-8aaa-2a004fc5918e/Screen+Shot+2024-06-02+at+1.39.24+PM.png making the future human - making the future human #5 - may 2024 - shoutout Sandra, the Queen of Survivor and happy anniversary, Mara! click to play! https://dcdx.co/making-the-future-human/2024/4/30/making-the-future-human-4-april-2024 monthly 0.5 2024-11-24 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/f560f22a-6f5b-4362-9a44-798b755a906f/Screen+Shot+2024-04-29+at+8.58.29+PM.png making the future human - making the future human #4 - april 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/b39a8d53-b74b-4395-9b33-0657d9d2f814/screenshot_2024-04-12_at_9.24.51___am.png making the future human - making the future human #4 - april 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1712929630759-MDXBYALHS2N55WY1LW2Q/Screen+Shot+2024-04-12+at+9.47.07+AM.png making the future human - making the future human #4 - april 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/a2b8a879-78e7-4091-9c49-7b31ff875a71/Screen+Shot+2024-04-22+at+11.33.20+AM.png making the future human - making the future human #4 - april 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e493b6a9-f756-4e57-a24d-8b6bd3fec463/Screen+Shot+2024-04-29+at+9.16.08+PM.png making the future human - making the future human #4 - april 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/3a21035b-9161-45ed-8b3c-49184123139a/IMG_6211.jpg making the future human - making the future human #4 - april 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/ffd14c63-a497-4e56-b34e-410f569afff0/IMG_7552.jpg making the future human - making the future human #4 - april 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/c5701783-66cf-4b10-8a29-5392cbe07502/IMG_7549.jpg making the future human - making the future human #4 - april 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/d3b0f303-fc8c-4b34-a8d7-1d8905475e26/IMG_7547.jpg making the future human - making the future human #4 - april 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e72abdd4-c192-404b-a44b-946fda8650d2/Screen+Shot+2024-04-30+at+11.30.06+AM.png making the future human - making the future human #4 - april 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/making-the-future-human/2024/4/21/making-the-future-human-3-march-2024 monthly 0.5 2024-11-24 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/668b6ff8-65b8-4a2d-894f-8ab3888d6230/DSC09661-min.jpg making the future human - making the future human #3 - march 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/ab6ea61d-1885-4cba-bc8e-bd03288482b8/Screen+Shot+2024-03-28+at+3.58.24+PM.png making the future human - making the future human #3 - march 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/b22f693e-d618-434b-a2d6-c03b6065290a/IMG_9018.PNG making the future human - making the future human #3 - march 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/39051eee-cd99-409c-847b-37159abc16fe/IMG_9024.jpeg making the future human - making the future human #3 - march 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/784e42a1-8960-41a1-87b7-0a218773bf2a/IMG_9035.jpeg making the future human - making the future human #3 - march 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1711483864216-9XVDOOII49HDRK1VMLQ4/Screen+Shot+2024-03-23+at+10.08.21+AM.png making the future human - making the future human #3 - march 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1712929630759-MDXBYALHS2N55WY1LW2Q/Screen+Shot+2024-04-12+at+9.47.07+AM.png making the future human - making the future human #3 - march 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/making-the-future-human/2024/4/21/making-the-future-human-2-february-2024 monthly 0.5 2024-04-21 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/c1e98906-f36a-4a27-88f1-4a8c1a0a4860/Screen+Shot+2024-02-26+at+9.00.56+PM.png making the future human - making the future human #2 - february 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/63a0d414-793b-40b4-8dff-3b288e75268c/Screen+Shot+2024-02-26+at+9.08.10+PM.png making the future human - making the future human #2 - february 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/48d6e0aa-c883-4cae-9e01-71f5fbc0d8fe/Screen+Shot+2024-02-26+at+9.09.39+PM.png making the future human - making the future human #2 - february 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1711483864216-9XVDOOII49HDRK1VMLQ4/Screen+Shot+2024-03-23+at+10.08.21+AM.png making the future human - making the future human #2 - february 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/be56d7a2-1e31-4117-9fd6-2bc4e20cb0d5/Life+Without+TikTok+%287%29.png making the future human - making the future human #2 - february 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/making-the-future-human/2024/4/21/making-the-future-human-1-january-2024 monthly 0.5 2024-04-21 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/cadd2b9d-4e26-4811-89cb-001e8fb441a3/3815b1896e5b686ce4ef893f94831f9f39288043-1441x721-min.png making the future human - making the future human #1 - january 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/81f54172-24f1-437f-bf40-f7042fd7f1fb/low%2Bbattery%2B%282%29.png making the future human - making the future human #1 - january 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1708016909336-8CGT9ZUYF7AJ0T9BJ708/Screen+Shot+2024-02-15+at+10.03.49+AM.png making the future human - making the future human #1 - january 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/27de2808-33dc-485c-bcc5-1673b658119b/p-1-91000774-best-rebrands.jpeg making the future human - making the future human #1 - january 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/top-50-gen-z-cpg-brands-q1-2024 daily 0.75 2024-08-16 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1713800236571-K1JVIZYW6RXUTYRLC5KE/Custom+for+PepsiCo+Gen+Z+Food+and+Bev+CPG+Q1+2024+Industry+Report.png Top 50 Gen Z CPG Brands Q1 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/a2b8a879-78e7-4091-9c49-7b31ff875a71/Screen+Shot+2024-04-22+at+11.33.20+AM.png Top 50 Gen Z CPG Brands Q1 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/a2b8a879-78e7-4091-9c49-7b31ff875a71/Screen+Shot+2024-04-22+at+11.33.20+AM.png Top 50 Gen Z CPG Brands Q1 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/37e3e5d0-fa8d-4b64-9664-a07fd5e5bdf7/Screen+Shot+2024-04-22+at+11.42.52+AM.png Top 50 Gen Z CPG Brands Q1 2024 - CPG grows increasingly competitive with Gen Z In 2022, only 5 brands drove 50% of the conversation in the industry for Gen Z. Now, that number has nearly doubled to NINE brands. What does this mean? CPG is more competitive than ever, and loyalty is harder and harder to earn. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/aae82fb0-4dda-499c-bf4c-1d75dcc66537/Screen+Shot+2024-04-22+at+11.43.03+AM.png Top 50 Gen Z CPG Brands Q1 2024 - The Six CPG Relevance Factors Revealed These six categories drive 100% of the conversation for brands in the CPG space with Gen Z. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/a8f7542f-f044-4f58-a338-1626cd3217e7/Screen+Shot+2024-07-23+at+8.45.30+PM.png Top 50 Gen Z CPG Brands Q1 2024 - The Top 10 Brands Conversation Breakdown with Gen Z The top 10 brands in this CPG 2024 Q1 Industry Report were built on the six factors above in a unique combination, driving relevance through Experimentation, Experiences, Randomness, and a mix of Brand Actions, Challenges and Reactions. https://dcdx.co/urban-decay-gen-z-case-study daily 0.75 2024-10-02 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1727832311919-Q6EAXHQA8QN25FMXYXE5/b7d3692e-d472-4cf0-be72-2f8842d4ec53_1520x900.jpg Urban Decay Gen Z Case Study https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/6f9af02f-7766-4012-93aa-36ac2f99773e/Screen+Shot+2024-10-01+at+9.23.04+PM.png Urban Decay Gen Z Case Study - Urban Decay UGC up 252% in Q3 2024, becoming Magnetic In Q1 of 2023, 49% of Urban Decay’s user-generated content was product reviews. In Q3 2024, only 14% of Urban Decay’s user-generated content was product reviews. With this shift in content themes have also come a rise in the ranking, going from Functional to Magnetic, and increasing its GenZ Score from #35 to #24 in the Top 50 ranking this quarter. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/594e1921-5f13-4eb7-91a1-078a0fef73b6/Screen+Shot+2024-10-01+at+9.17.27+PM.png Urban Decay Gen Z Case Study - Urban Decay’s Naked Relaunch Is a Hit. “It was a smash success: The brand sold through what it anticipated to be five months worth of stock in just three and a half weeks on its own e-commerce site, while at Ulta Beauty, it became the number one product in its first week of launch, and is expected to sell out by the end of the month. Its launch also had a halo effect for the rest of the brand, with overall basket size on its e-commerce site lifting 25 percent, according to the brand.” https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/2460fe9b-c4d9-4e8f-91fc-433a881346d0/Screen+Shot+2024-10-01+at+9.18.27+PM.png Urban Decay Gen Z Case Study - Urban Decay’s Still Got It - NyMag “I thought maybe the Naked palette would just be good because it was so nostalgic. Turns out it’s actually just very good. There was a reason the original Naked inspired a range of 11 other palettes: It’s simple, properly smoky, and has a luxury feel at a decently affordable price.” https://dcdx.co/q2-2024-gen-zs-top-50-fashion-brands-report daily 0.75 2024-09-16 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1717086515031-P6OQJPX33346ANSNENNA/2.png Q2 2024 Gen Z's Top 50 Fashion Brands Report https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/bac7ae38-d6ad-4534-a925-5694ee612eba/1.png Q2 2024 Gen Z's Top 50 Fashion Brands Report - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/8fd28799-93e2-4240-adca-3440fff42e1c/Screen+Shot+2024-06-16+at+3.32.56+PM.png Q2 2024 Gen Z's Top 50 Fashion Brands Report - Fashion brands hold the most loyal Gen Z consumers Fashion scored remarkably high in consistency - and a look at the distribution of brands on the Magnetism Matrix on page 6 visualizes this difference well. The Consistency median in Fashion scored +12.5 against beauty, the next closest category, and +34.0 points against travel & hospitality, an industry driven by value and convenience. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/f279cb12-726b-489a-a116-281acf93858a/Screen+Shot+2024-09-16+at+6.08.06+PM.png Q2 2024 Gen Z's Top 50 Fashion Brands Report - From Weak to Magnetic - how the 50+ fashion brands score. Magnetic Brands attract young consumers in, controlling their own brand ecosystems, driving pricing power, enabling innovation, and creating further distance from competitors. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/7f01692f-706f-429a-9418-dd434f1deea7/Screen+Shot+2024-09-16+at+6.08.21+PM.png Q2 2024 Gen Z's Top 50 Fashion Brands Report - The Top 10 Brands Conversation Breakdown with Gen Z The top 10 brands in this Fashion 2024 Q2 Industry Report were built on the six factors above in a unique combination, driving relevance through lifestyle, showing off, hacks, brand actions, aesthetics, and random content. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/d8e51f4a-028d-4ef4-91ef-77009d3c2df0/Screen+Shot+2024-09-16+at+6.08.27+PM.png Q2 2024 Gen Z's Top 50 Fashion Brands Report - Fashion’s Most Improved Brands with Gen Z in 2024 Gap and Abercrombie & Fitch lead the list of Gen Z’s Most Improved Brands in Q2 2024, while Nike, Crocs and luxury take big hits. https://dcdx.co/crocs-gen-z-case-study daily 0.75 2024-06-25 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1719281078666-WCSGLIVBJVQZZUFOAIHQ/Crocs.png Crocs Gen Z Case Study https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1719281256029-B09LS15BQ9ZZ347IUWO9/Crocs.jpg Crocs Gen Z Case Study https://dcdx.co/spotify-gen-z-case-study daily 0.75 2024-06-25 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/876c0715-ac1b-463c-b13c-05a08dd5389e/1670042410161.png Spotify Gen Z Case Study https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/105284ba-59b6-4c22-a6b0-faa8a28a7780/Spotify_Full_Logo_RGB_White.png Spotify Gen Z Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/hinge-gen-z-case-study-1 daily 0.75 2024-06-25 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1719325172682-2RFFQIH1FRSI8YPJQ1DD/Hinge_2022_Campaign_3.png Hinge Gen Z Case Study 1 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1719325087676-W76O8HKUCNBRQTV2RLL0/Screen+Shot+2024-06-25+at+10.17.37+AM.png Hinge Gen Z Case Study 1 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1719325084807-2I732745R3UJLIRJTAP8/Screen+Shot+2024-06-25+at+10.16.23+AM.png Hinge Gen Z Case Study 1 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1719325085071-A5N95JXONCLJXZOMQ3B0/Screen+Shot+2024-06-25+at+10.16.29+AM.png Hinge Gen Z Case Study 1 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1719325086660-40EJLUH69ZFS6OBBNNV0/Screen+Shot+2024-06-25+at+10.16.40+AM.png Hinge Gen Z Case Study 1 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1719325085997-HHMOZIIZY9DUW3W6VDDS/Screen+Shot+2024-06-25+at+10.17.17+AM.png Hinge Gen Z Case Study 1 https://dcdx.co/gen-z-custom-research-dcdx-services daily 0.75 2024-10-11 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png Gen Z Research and Insights | dcdx Services https://dcdx.co/culture daily 0.75 2024-11-24 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png culture https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/d16b07eb-f43c-4d3e-b525-9ea9fb7107d1/Screen+Shot+2024-07-19+at+3.18.16+PM.png culture - culture @ dcdx culture is what we do, not what we say. take a look inside our culture and what it means for us. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1623940059478-NO0C7F8G168G1AW9L6Q7/Screen+Shot+2020-06-01+at+11.04.48+AM.png culture - diversities of differencee we believe when diverse differences are put together at the same table, we form connections that are critical for creating transformative relationships and transformative work. see how we approach diversity at dcdx. https://dcdx.co/our-approach daily 0.75 2025-04-18 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png our approach https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png our approach https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png our approach https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png our approach https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png our approach https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/8e2fefb0-1616-4cb8-9bf1-8d54e59bf66a/Screen+Shot+2024-07-19+at+3.33.22+PM.png our approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/9bad6612-73d3-4656-8b2c-c856857fdf5a/Screenshot+2025-02-11+at+11.13.52%E2%80%AFAM.png our approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/de01bd09-dc4d-4a81-a633-d9cc17eb5add/define+discover+deliver+%281%29.png our approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/f89e0645-4620-4e1f-bcd3-5f04171a8d9c/dcdx+%2815%29.png our approach - Make it stand out Gen Z's Most Magnetic Brands of 2023 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/b2e55e7f-daec-4596-af7e-2265f2838306/Screenshot+2024-12-12+at+2.01.21%E2%80%AFPM.png our approach - our methods from our Gen Z-invented methods like DMs, group chats, Instagram polls, screen time submissions, content hunting, vlogs, and more. https://dcdx.co/membership-contact daily 0.75 2025-04-09 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/c58be628-3d16-4ce1-b06c-02a2ec0289c1/dcdx+%2815%29+copy.png Membership Contact - Make it stand out partners that trust us to unlock insights that power Magnetic Brands https://dcdx.co/contact daily 0.75 2025-05-15 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png contact our team https://dcdx.co/gen-zs-beauty-brand-rankings-top-50-q3-2024 daily 0.75 2024-09-24 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726602603959-WMUHQQKQ4HY4ZTUGOW0K/Gen+Z+Beauty+Q3+2024+Industry+Report+Preview+%281%29-min.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726602978831-K3ZPD2NOX2S58FCT0AC6/Screen+Shot+2024-09-17+at+3.50.25+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726602980551-TFD2DAQWJ9HAGR9WRXX7/Screen+Shot+2024-09-17+at+3.52.53+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726602982097-9BQ7E3VRJ6QP0NVJT4P1/Screen+Shot+2024-09-17+at+3.52.59+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726602984040-6P5CWLUK5DTNCQR5K257/Screen+Shot+2024-09-17+at+3.53.10+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726602984603-T1CPJGYOBEWWP6HUTRI0/Screen+Shot+2024-09-17+at+3.53.21+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726602986132-B7VF6H6UPPT6WFAC1AV6/Screen+Shot+2024-09-17+at+3.53.29+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726602988155-0NGZLF931IGUS9VCAJSW/Screen+Shot+2024-09-17+at+3.53.35+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726603250132-EPTE7D2BMSAHLQV3D9WT/Screen+Shot+2024-09-17+at+4.00.37+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726602991786-WYV3BI2BJCVOKJ4J42MY/Screen+Shot+2024-09-17+at+3.53.48+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726602993062-DJ5M44RV6C3GZVAODN36/Screen+Shot+2024-09-17+at+3.53.59+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726602995751-G1WIY790RPJ593WQBB2Q/Screen+Shot+2024-09-17+at+3.54.07+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726602996349-3368HP2VQ2HUG7CMHX91/Screen+Shot+2024-09-17+at+3.54.14+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726602998737-FXYSE48G61F0IFDS4XEP/Screen+Shot+2024-09-17+at+3.54.22+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726602999038-YCMI48Z37IE9UXFYUXEF/Screen+Shot+2024-09-17+at+3.54.33+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726603001493-TUF065S6F4J01BOEKDSB/Screen+Shot+2024-09-17+at+3.54.41+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726603002119-HVPCJXGAEXO9RM0ND0QM/Screen+Shot+2024-09-17+at+3.54.49+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726603004565-B0YWBIVOQXE8H3O33YKN/Screen+Shot+2024-09-17+at+3.54.56+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726603004904-7H5533D48FYGAACSFCKS/Screen+Shot+2024-09-17+at+3.55.09+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726603006927-NHTIWCWH0LU6V45G6LXG/Screen+Shot+2024-09-17+at+3.55.20+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726603007295-UPG16FE43X257NTHRLML/Screen+Shot+2024-09-17+at+3.55.26+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/796293ce-0339-481b-9163-efb0762ef14b/Screen+Shot+2024-09-17+at+3.52.53+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 - Gen Z in Beauty Industry Overview and Analytics Q3 was a major quarter for the beauty industry with Gen Z, reaching all-time highs in UGC and engagements, and surging for back-to-school season. But there is one noticeable change happening with the competitiveness in the industry that every brand needs to know about. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e780d540-2fb1-44af-8753-ae9909bb645c/Screen+Shot+2024-09-17+at+3.53.10+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 - Brand Magnetism® Matrix: Beauty Q3 2024 An overview of the top 50 brands, tiered on our Brand Magnetism® Matrix, falling into one of four categories: Weak, Functional, Relevant or Magnetic. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/639179fd-4b06-43b3-833f-fb7ab80ca5a7/Screen+Shot+2024-09-17+at+3.53.35+PM.png Gen Z's Beauty Brand Rankings Top 50 Q3 2024 - The Top 50 Beauty Brands: Ranked A ranking of the top 50 beauty brands for Gen Z by their GenZ Score®, with brands like Maybelline, e.l.f., Rhode, Rare Beauty, Charlotte Tilbury and Sephora making strong appearances, while brands like Dove, Cerave, Starface and Clinique struggled. https://dcdx.co/simon-shop-case-study-gen-z daily 0.75 2024-09-18 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1726686868017-MLO4NBJ75Z3ID3G3B7ED/Screen+Shot+2024-09-18+at+3.14.25+PM.png ShopSimon Case Study Gen Z https://dcdx.co/growth-advisory-board daily 0.75 2024-09-24 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png Growth Advisory Board https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/440c7f41-15d4-4169-bee6-5d2b466b8a34/Screen+Shot+2024-09-23+at+4.56.58+PM.png Growth Advisory Board - the dcdx seven - our core values we are not just selecting the most impressive or most experienced professionals to join our Growth Advisory Board. we want to ensure this group aligns with our values and our culture. https://dcdx.co/gen-zs-top-25-most-magnetic-brands-2024 daily 0.75 2024-11-12 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1729886868853-CX15V766S0Z4RATNZ1TD/Gen+Z%27s+Top+25+Magnetic+Brands+2024+-+Pro+Version+copy.png Gen Z's Top 25 Most Magnetic Brands 2024 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/6fdc452e-6cb1-4aa2-88bb-ccb70bf62a7f/Gen+Z%27s+Top+25+Magnetic+Brands+2024+-+Pro+Version.png Gen Z's Top 25 Most Magnetic Brands 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/29dfd8a5-2cb7-45e2-98bb-71898830acb1/Screenshot+2024-11-06+at+5.08.43%E2%80%AFPM.png Gen Z's Top 25 Most Magnetic Brands 2024 - Brand Magnetism®: How much and how often people are talking about your brand online, measured through the popularity and consistency of user-generated content. A new, culturally relevant way to look at a brand’s role with Gen Z today. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/79205af8-bc95-4e42-8eda-a991222a23ba/Gen+Z%27s+Top+25+Magnetic+Brands+2024+-+Preview+copy.png Gen Z's Top 25 Most Magnetic Brands 2024 - The Top 25 Brands of 2024 for Gen Z A ranking from #1 to #25 of the brands attracting the most organic conversations online. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/a8307e4a-402f-4cfb-9ea5-b5f900f231ff/Gen+Z%27s+Top+25+Magnetic+Brands+2024+-+Preview+copy+2.png Gen Z's Top 25 Most Magnetic Brands 2024 - The Brand UGC Profile An analysis of the 7 key themes driving conversations for the top 25 brands, and a breakdown of how each brand ranks on the Brand UGC Profile. https://dcdx.co/access-more-from-dcdx daily 0.75 2024-11-12 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1729886868853-CX15V766S0Z4RATNZ1TD/Gen+Z%27s+Top+25+Magnetic+Brands+2024+-+Pro+Version+copy.png Access more from dcdx https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/50d25855-7c4c-449c-be5e-ca1d1baf1c2b/Screen+Shot+2024-08-05+at+3.05.37+PM.png Access more from dcdx - dcdx membership Become a member to access the complete Top 25 Gen Z’s Most Magnetic Brands report, in addition to 25+ existing reports and all upcoming reports from dcdx. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/8f80aa13-0e17-4f13-8819-11da8885a613/Gen+Z%27s+Top+25+Magnetic+Brands+2024+-+Preview.png Access more from dcdx - One-off report access Purchase the report one-off for instant access to the complete findings from the 2024 Gen Z’s Top 25 Most Magnetic Brands Report https://dcdx.co/the-great-awakening-digital-captives-series-part-iii daily 0.75 2024-11-19 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1731942671684-PA0MV5I1FI822AD1QL6L/Final+Digital+Natives+to+Digital+Captives+Part+III-min.png The Great Awakening: Digital Captives Series Part III https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/53901fb9-3a2e-4eb7-9bf9-466dda10d058/Final+Digital+Natives+to+Digital+Captives+Part+III-min+copy.png The Great Awakening: Digital Captives Series Part III - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/gen-z-screen-time-report-2024 daily 0.75 2024-12-11 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1733512999020-QNMK60TP5HY19QYHZOI9/dcdx+4th+Annual+Gen+Z+Screen+Time+Report+2024+%283%29+copy-min.png Gen Z Screen Time Report 2024 https://dcdx.co/2025-gen-z-wrapped-gen-z-music-report daily 0.75 2025-04-02 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1737643960699-C9B7N9ZBHD6PI5Q5TKJP/2025+Gen+Z+Wrapped+A+Generational+Music+Report.png 2025 Gen Z Wrapped: Gen Z Music Report https://dcdx.co/wrapped-membership-overview daily 0.75 2025-01-27 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1737991213504-CNRGRUSBEDNZTBSZRPLI/2025+Gen+Z+Wrapped+A+Generational+Music+Report.png Wrapped Membership Overview https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/a42f9c28-3c58-40ef-bd4d-aa71f2a2d365/dcdx+%2815%29.png Wrapped Membership Overview - Make it stand out Trusted by the world’s leading brands and their executives https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/9d0bea1f-0774-4d58-8adc-5d98c8a61ce5/inside+%281%29.png Wrapped Membership Overview - Membership Benefits dcdx Membership is an annual research subscription to dcdx, and includes access to: - 4 complete annual dcdx reports - 4 Quarterly Inside Gen Z Intelligence Reports - 1:1 Personalized Live Report Presentations memberships start at $4,500 per year https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e8590776-5e20-472a-9d89-389f1c5ee722/2025+Gen+Z+Wrapped+A+Generational+Music+Report.png Wrapped Membership Overview - Purchase the report one-off Just interested in our music report? Purchase the report one-off to receive instant, one-off access to the complete report findings. https://dcdx.co/eventbrite-dcdx daily 0.75 2025-02-11 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1738170875820-8PAGP76QB6CZ2B6KQF75/FOurth+SPACEs.png Eventbrite + dcdx https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1738171349809-6H7UOZIRIPR79HAHEOOL/FOurth+SPACEs+%281%29.png Eventbrite + dcdx https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/b42800f3-7f00-4001-8981-baf2a9e2e04c/FOurth+SPACEs+%281%29.png Eventbrite + dcdx - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/4c7ca52b-c8ef-4787-b9c5-53f5a850dada/Screenshot+2025-01-29+at+12.18.54%E2%80%AFPM.png Eventbrite + dcdx - The Challenge Eventbrite needed to establish clear category leadership in the evolving events landscape of 2025. While their previous "Niche to Meet You" report successfully captured cultural attention around offline dating, they sought to broaden their narrative beyond dating to own the broader conversation around how young adults (18-35) gather and connect in-person. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/b0b315d9-50bf-4c30-8ca6-01b7667f7028/Screenshot+2025-01-29+at+12.21.21%E2%80%AFPM.png Eventbrite + dcdx - The Approach Through strategic research and creative development, we identified an unprecedented opportunity: defining an entirely new category of gathering spaces that bridge digital and physical worlds. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/0f335da6-f097-4a84-943d-e01c12b6d7b5/Screenshot+2025-01-29+at+12.23.14%E2%80%AFPM.png Eventbrite + dcdx - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/3458a7c4-9510-4e4f-944e-9afba4b5ee90/Screenshot+2025-01-29+at+12.23.24%E2%80%AFPM.png Eventbrite + dcdx - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/02a54a75-9f8e-4e34-9524-90c1634354f8/Screenshot+2025-01-29+at+12.23.32%E2%80%AFPM.png Eventbrite + dcdx - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/a5ce76d4-262f-4c93-9051-a7cbdcf14505/Screenshot+2025-01-29+at+12.23.43%E2%80%AFPM.png Eventbrite + dcdx - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/knorr-and-tinder-green-flags-gen-z daily 0.75 2025-01-30 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1738246666131-HDMYCF7RVLH4XBLKJ44R/3ef28efe-1cc0-4dbc-8058-fdab6c54366b.png Knorr and Tinder Green Flags Gen Z https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1738247269507-CENTQAB2J7MPLPVZ99PP/Screenshot+2025-01-30+at+9.24.56%E2%80%AFAM.png Knorr and Tinder Green Flags Gen Z https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/c31f55ec-79b3-4b10-b3ee-bd2f7c6c26e2/Knorr_Green_Flag.jpg Knorr and Tinder Green Flags Gen Z - The Challenge Support the launch of a global campaign 6 different countries by helping Knorr and Tinder understand if Gen Z’ers across the world think cooking is a “green flag”. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/eb30afdd-5101-4a83-95f1-fab1fa880712/Screenshot+2025-01-30+at+9.25.30%E2%80%AFAM.png Knorr and Tinder Green Flags Gen Z - The Approach dcdx conducted a survey of 4,200 Gen Z’ers 18-27 across 6 different countries to understand the cultural differences in what Gen Z’ers across the world consider to be green flags and red flags in dating and cooking. https://dcdx.co/restaurants daily 0.75 2025-10-21 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1713982888779-PL7TBSBKOLZJEZRSDNDD/dcdx+%2813%29.png Restaurants https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1713982888779-PL7TBSBKOLZJEZRSDNDD/dcdx+%2813%29.png Restaurants https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/fa54faaa-5cbc-42f8-b172-7ab2be32b930/Q3+2025+Magnetic+100+Restaurants+by+dcdx+.png Restaurants - Make it stand out Q3 2025 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/8cb64759-1f51-4f33-ab89-0a8ff6b6c20a/Screenshot+2025-02-24+at+5.28.09%E2%80%AFPM.png Restaurants - Make it stand out The Q1 2025 Magnetic 100: Restaurants Report. Click the image to view. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1761073174074-H5WFR6DT719VK9EYQBCE/Q3+2025+Magnetic+100+Restaurants+by+dcdx+.png Restaurants https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1761073168010-9ZBKQQSE3N4NN1VOG64M/Screenshot+2025-10-21+at+1.52.07%E2%80%AFPM.png Restaurants https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1761073167752-SVJDFV03HI95A9UAIXNY/Screenshot+2025-10-21+at+1.52.30%E2%80%AFPM.png Restaurants https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1761073172069-LQREDP7HX0TCQ6UJ3AEF/Screenshot+2025-10-21+at+1.52.20%E2%80%AFPM.png Restaurants https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1761073174764-ZTRA44SLJYPY489Q4Z32/Screenshot+2025-10-21+at+1.52.40%E2%80%AFPM.png Restaurants https://dcdx.co/restaurant-membership daily 0.75 2025-03-06 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png restaurant membership https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png restaurant membership https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e15bc51d-c00d-4e1f-b227-2de70aa2b67b/%5BUPDATED%5D+Chipotle+Workshop++Gen+Z%27s+Top+25+Magnetic+Brands+2024.png restaurant membership - Quarterly Magnetic 100: Restaurant Reports Four complete Magnetic 100: Restaurant reports per year, benchmarking the top 100 restaurant brands, with comprehensive analysis, insights, category themes, takeaways, and recommendations for increasing Brand Magnetism® in the restaurant category, including custom profiles for your brand and competitors. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/94bf9750-8d53-4774-a5cc-e203ff7e47a3/Screenshot+2025-03-05+at+8.16.18%E2%80%AFPM.png restaurant membership - Brand Advisory & Consulting Highly personalized and high-touch membership to build Brand Magnetism® and attract Gen Z with: Customized in-depth brand profile pages and 4 competitive UGC profiles per report A quarterly 1-hour personalized report workshop, tailored with brand-specific insights. 5 hours per quarter of ongoing advisory and support needed for ongoing initiatives from dcdx analysts & advisors. Access to all other premium research reports from dcdx https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/a43d6799-e725-43a8-898a-c16204e49db9/8.png restaurant membership - Brand Magnetism® drives shareholder value In today's splintered attention economy, Magnetic Brands do not just compete—they dominate. Magnetic Brands attract young consumers organically, control their brand ecosystems, command pricing power in crowded markets, fuel sustainable innovation, and consistently drive superior shareholder value. Magnetism can now be measured - and managed - and the Magnetic 100 reports provide the benchmarking and actionable insights that translate cultural relevance into business results. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/fd68d222-2cf6-4c60-ade6-37fd022ab8c8/9.png restaurant membership - The stakes are higher than ever for restaurants Of the 100 Restaurant brands analyzed, the public brands that increased their Brand Magnetism® over the past year outperformed the S&P 500 by over 41%, while the public brands that lost Brand Magnetism® over the past year significantly underperformed the S&P 500 by -26%. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/29eb858c-0a52-4bd6-9c8f-94cd99dd603b/Preview+Q1+2025+Magnetic+100+Restaurants+by+dcdx+.png restaurant membership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/beauty daily 0.75 2025-12-10 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png Beauty https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/00ab5a8a-e454-409c-a78d-495a8f412b6b/BEAUTY+Membership+Q1+2025+Magnetic+100+Beauty+by+dcdx+.png Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/857df4b6-680f-45e1-8ca5-9129491e7c89/Q4+2025+Magnetic+100+Beauty+by+dcdx+.png Beauty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1765238557864-H7JXPP6K7IQHXS9CPYO7/Screenshot+2025-12-08+at+6.01.46%E2%80%AFPM.png Beauty https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1765238557890-G01UVADMTLWA4WF2PAWT/Screenshot+2025-12-08+at+6.01.53%E2%80%AFPM.png Beauty https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1765238559893-E9HNOK6ZKI0E5K177EVJ/Screenshot+2025-12-08+at+6.02.00%E2%80%AFPM.png Beauty https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1765238560265-52J0U4ZK4H0R0565TZK9/Screenshot+2025-12-08+at+6.02.09%E2%80%AFPM.png Beauty https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1765238561668-5PKEIUNCJ56HCHCXU0J8/Screenshot+2025-12-08+at+6.02.28%E2%80%AFPM.png Beauty https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1765238561982-K6WOROT40L3WO2NKDN5I/Screenshot+2025-12-08+at+6.02.20%E2%80%AFPM.png Beauty https://dcdx.co/brand-magnetism-accelerator daily 0.75 2025-05-15 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1713982888779-PL7TBSBKOLZJEZRSDNDD/dcdx+%2813%29.png Brand Magnetism® Accelerator https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png Brand Magnetism® Accelerator https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/85fbeb69-f573-4064-909a-4a6e852733ca/dcdx+%2816%29.png Brand Magnetism® Accelerator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/case-studies-1 daily 0.75 2025-04-18 https://dcdx.co/case-studies-1/-196 monthly 0.5 2025-04-18 https://dcdx.co/case-studies-1/le-monde-gourmand monthly 0.5 2025-04-18 https://dcdx.co/case-studies-1/simon-malls monthly 0.5 2025-04-18 https://dcdx.co/case-studies-1/stephen-curry monthly 0.5 2025-04-18 https://dcdx.co/case-studies-1/chipotle monthly 0.5 2025-04-18 https://dcdx.co/case-studies-1/urban-decay monthly 0.5 2025-04-18 https://dcdx.co/case-studies-1/n2xov4phpvr10uroci7027wq1qi3tu monthly 0.5 2025-04-18 https://dcdx.co/case-studies-1/juin7qk6bkfeivr8xtlotbdc91xsmj monthly 0.5 2025-04-18 https://dcdx.co/case-studies-1/crocs monthly 0.5 2025-04-18 https://dcdx.co/case-studies-1/hinge monthly 0.5 2025-04-18 https://dcdx.co/case-studies-1/feeld monthly 0.5 2025-04-20 https://dcdx.co/case-studies-1/spotify monthly 0.5 2025-04-18 https://dcdx.co/case-studies-1/category/Partners monthly 0.5 https://dcdx.co/case-studies-1/category/Presence monthly 0.5 https://dcdx.co/case-studies-1/category/Product monthly 0.5 https://dcdx.co/case-studies-1/category/Purpose monthly 0.5 https://dcdx.co/case-studies-1/category/Places monthly 0.5 https://dcdx.co/case-studies-1/tag/product monthly 0.5 https://dcdx.co/case-studies-1/tag/places monthly 0.5 https://dcdx.co/case-studies-1/tag/purpose monthly 0.5 https://dcdx.co/case-studies-1/tag/partners monthly 0.5 https://dcdx.co/case-studies-1/tag/presence monthly 0.5 https://dcdx.co/press daily 0.75 2025-05-20 https://dcdx.co/press/offline-release monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/3bb8399b-6626-47e9-9cc5-d4bdcf72cc54/Screenshot+2025-05-13+at+5.01.22%E2%80%AFPM.png Press - dcdx Launches Offline to Pioneer the Connection Economy - Make it stand out Images from the case study with Le Monde Gourmand https://dcdx.co/2026-gen-z-screen-time-report daily 0.75 2026-01-28 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/f0d5aaeb-a327-487c-8f58-212fd1852231/dcdx+5th+Annual+Gen+Z+Screen+Time+Report+2026+%281%29.png 2026 Gen Z Screen Time Report https://dcdx.co/theloopgenz daily 0.75 2022-01-24 https://dcdx.co/futurehuman-ambassadors-gen-z-research-collective daily 0.75 2024-03-04 https://dcdx.co/intro-to-the-research-roadmap daily 0.75 2022-05-03 https://dcdx.co/new-approaches-to-old-ways daily 0.75 2023-07-25 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/d0c12853-55b5-4761-9917-281822ca6cbb/Screen+Shot+2022-02-25+at+3.47.50+PM.png new approaches to old ways - Make it stand out a collection of 100 iPhone screen recordings and the story it tells about Gen Z https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/e633ea40-103d-493a-b1ee-5a8d370c3261/Screen+Shot+2022-02-25+at+3.47.58+PM.png new approaches to old ways - Make it stand out a collection of 568 Spotify Wrapped screenshots and the story it tells about Gen Z https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1629726515125-5LAKLLSQ3ERMF31S5YJ7/part1png.png new approaches to old ways - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1629727339628-1WB6BTXYZ3FE52R1K4ZE/the+Gen+Z+frequency+of+culture+%283%29.png new approaches to old ways - what we built + what you get Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1629728223564-C8MUQ9I9198B7VE44PQB/7.png new approaches to old ways https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1629728220863-E4GZUFIVE15D2BSUTRH0/8.png new approaches to old ways https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1629728226301-SUCPPE7XWHI1ESRM3513/4.png new approaches to old ways https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1629728227432-YEI17V80NKAVF6Y44QWZ/9.png new approaches to old ways https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1629728230569-9CPVRKJ32F3X1TL3A8LU/1.png new approaches to old ways https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1629728230905-8WH7PTOPSNSA56XRTI89/6.png new approaches to old ways https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1629728233602-MSZ6S848UNAXLK3SM6A3/5.png new approaches to old ways https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1629728233845-BDTFC7FX3YQB6CJCXEW3/3.png new approaches to old ways https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1629728236129-LEC27P2XFDCBV7IPH0WW/12.png new approaches to old ways https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1629728236396-C3EWQR971QE8KCG9YROG/11.png new approaches to old ways https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1629728237973-K6TZTHHCDHJKH2GG2HP4/10.png new approaches to old ways https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1629728238293-DU867EUWO3EPXJ8ZA9PO/2.png new approaches to old ways https://dcdx.co/black-lives-matter daily 0.75 2022-02-21 https://dcdx.co/proving-a-new-method daily 0.75 2023-07-25 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1623774252854-44L3N3H6176AZ235WNZ2/Untitled+%284%29.png Proving a new method - Make it stand out Source https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1623774227998-4M79I97P36JS8GRV358W/Untitled+%283%29.png Proving a new method - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1623768912521-EG8F28PLRFN0EJT804L7/loop+results+posts.png Proving a new method - we asked Gen Z… we asked 1580 Gen Z’ers of different ages, backgrounds, races and religions and here’s what we found…73% said they’d answer an Instagram poll more accurately. https://dcdx.co/dod daily 0.75 2023-07-25 https://dcdx.co/a-new-vision daily 0.75 2022-05-17 https://dcdx.co/the-study-of-brand-magnetism daily 0.75 2024-06-26 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/a5ec124a-8288-4a35-b8c5-747158707ff0/Magnetism+Matrix+%283%29.png The Study of Brand Magnetism - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/find-your-gen-z-brand-magnetism daily 0.75 2023-07-25 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/c9bd703c-0122-43bc-b570-6f218debf407/Bojangles+QSR+Q3+2022.png Gen Z Brand Magnetism - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/application daily 0.75 2025-05-15 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1677870020639-PAC7OET32E5AZEK19SR8/dcdx+%285%29.png Accelerator Application https://dcdx.co/dcdx-futurehuman-partner-application daily 0.75 2024-03-04 https://dcdx.co/force-of-impact-shein-report-download daily 0.75 2023-07-25 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1686946424229-T5XUZZB7KCJKYVXVW5QM/Force+of+Impact+Report+Fashion.png Force of Impact: SHEIN Report Download https://dcdx.co/force-of-impact-nike-report-download daily 0.75 2023-07-25 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1686946424229-T5XUZZB7KCJKYVXVW5QM/Force+of+Impact+Report+Fashion.png Force of Impact: Nike Report Download https://dcdx.co/force-of-impact-patagonia-report-download daily 0.75 2023-07-25 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1686946424229-T5XUZZB7KCJKYVXVW5QM/Force+of+Impact+Report+Fashion.png Force of Impact: Patagonia Report Download https://dcdx.co/futurehuman-fellowship-application daily 0.75 2024-08-15 https://dcdx.co/what-does-dcdx-mean daily 0.75 2024-04-24 https://dcdx.co/futurehuman-network daily 0.75 2024-04-22 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/bd4d5fe5-1100-4ca4-a2b0-66a3e3446c57/From+Digital+Natives+to+Digital+Captives+The+Fight+to+Unplug-2.png futurehuman network - what futurehuman partners do… -Participate in paid research opportunities such as interviews, focus groups, DM convos, sounding boards, and more! -Share research polls and questions on your Instagram story and get paid for your results. oh, and share results completely through insta! https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/be251208-166f-4dfc-b221-931c66f3fd99/1bd4966d8ab57fb55e3b0a30fe3da601.jpg futurehuman network - what futurehuman partners get… - $1 for posting the poll + $0.07 per poll response on multiple-choice and $0.32 per response on open-ended. - $$$ for interviews, focus groups, DM convos, etc. (pay varies!) - resume booster, recommendation letter, and first access to job opps with dcdx https://dcdx.co/futurehuman-partner-application-form daily 0.75 2024-04-19 https://dcdx.co/privacy-policy-dcdx daily 0.75 2025-01-08 https://dcdx.co/bts daily 0.75 2024-04-21 https://dcdx.co/voices-of-gen-z-panels daily 0.75 2024-06-03 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1717353007983-W4X8FJQ07CPARDQ1UB5E/Screen+Shot+2024-06-02+at+2.29.24+PM.png Voices of Gen Z Panels https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1717353008400-MIJGX93PHJP8S1GOANDI/Screen+Shot+2024-06-02+at+2.29.30+PM.png Voices of Gen Z Panels https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1717353011169-JI4OYGU3W89IX56U3KTZ/Screen+Shot+2024-06-02+at+2.29.38+PM.png Voices of Gen Z Panels https://dcdx.co/gen-z-screen-time-report-consent-form daily 0.75 2024-11-04 https://dcdx.co/2024-gen-zs-top-25-most-magnetic-brands-report-mm daily 0.75 2024-11-11 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1729886868853-CX15V766S0Z4RATNZ1TD/Gen+Z%27s+Top+25+Magnetic+Brands+2024+-+Pro+Version+copy.png 2024 Gen Z's Top 25 Most Magnetic Brands Report https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/6fdc452e-6cb1-4aa2-88bb-ccb70bf62a7f/Gen+Z%27s+Top+25+Magnetic+Brands+2024+-+Pro+Version.png 2024 Gen Z's Top 25 Most Magnetic Brands Report - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/79205af8-bc95-4e42-8eda-a991222a23ba/Gen+Z%27s+Top+25+Magnetic+Brands+2024+-+Preview+copy.png 2024 Gen Z's Top 25 Most Magnetic Brands Report - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/a8307e4a-402f-4cfb-9ea5-b5f900f231ff/Gen+Z%27s+Top+25+Magnetic+Brands+2024+-+Preview+copy+2.png 2024 Gen Z's Top 25 Most Magnetic Brands Report - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/dcdx-research-consent-form daily 0.75 2025-01-15 https://dcdx.co/q1-2025-magnetic-100-restaurants daily 0.75 2025-10-21 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1720815756435-BPD0SV9Z2N182O0BSK94/dcdx+research+roadmap+draft+%285%29.png Q1 2025 Magnetic 100: Restaurants https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/8cb64759-1f51-4f33-ab89-0a8ff6b6c20a/Screenshot+2025-02-24+at+5.28.09%E2%80%AFPM.png Q1 2025 Magnetic 100: Restaurants - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/membership-for-restaurants daily 0.75 2025-10-21 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/58f9cd9b-5da7-4648-b018-cfa650a814a8/Screenshot+2025-02-24+at+4.29.17%E2%80%AFPM.png Membership for Restaurants - Category Analysis and Breakdown Overall themes shaping organic conversations in the restaurant category across the top 100 brands across over 7.78 billion engagements of user-generated content. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/307b0649-663d-4961-b840-bfe3a4a5ccdb/Screenshot+2025-02-24+at+4.29.47%E2%80%AFPM.png Membership for Restaurants - Complete Magnetic 100 Rankings Ranking the top 100 brands in the industry by their Brand Magnetism® Score, from 0-100. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/03e10e5d-5c0e-4287-b453-6aa3ac14502c/Screenshot+2025-02-24+at+4.29.56%E2%80%AFPM.png Membership for Restaurants - Brand Momentum The top rising and falling brands in the category based on their brand momentum, the slope of their organic user-generated content engagement over time. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/5288b2e5-9ac4-4419-af63-98af3ea84abd/Screenshot+2025-02-24+at+4.30.13%E2%80%AFPM.png Membership for Restaurants - Brand Magnetism® Matrix A visualization of the Top 100 brands by their Brand Tier, from Weak to Functional to Relevant to Magnetic. https://dcdx.co/beauty-q1-2025 daily 0.75 2025-12-09 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/028e72f4-864a-4ed9-8c3a-9e7bf0bfd4a8/BEAUTY+Membership+Q1+2025+Magnetic+100+Beauty+by+dcdx+.png Q1 2025 Magnetic 100 Beauty https://dcdx.co/features daily 0.75 2025-04-09 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208807626-WECGO8CFWNMSBNGH87YV/1.png features https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208805043-YFLOYZ1LRR2ZS01BVKTZ/8.png features https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208807332-1V2RNVT133KKHTQF8CX4/9.png features https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208808602-83XN7VO7IZLKXBG6EYUG/11.png features https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208809031-KHH5RUHCP1P3GL5TMG6N/12.png features https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208810221-XUT7JV9SQB7NZHTE787H/13.png features https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208810851-U7TQ6LE3SI6HQIPBSNM8/14.png features https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208811654-UKN7E3JD6QR4C7Z9K8PD/16.png features https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208812309-KAD4W4BJ4Z4W7DWHBOSM/20.png features https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208813862-PYGUNIUT4U7BHZ72X9NW/22.png features https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208814720-99MHAKS8PJ580T0KGC97/27.png features https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208815172-2OIR5ZGCJWUXBZFRVQU8/importance+%282%29.png features https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208816469-3TUNFL364JCSNTR8UNRH/importance.png features https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/0ab9fa80-c339-47c4-aab2-e07a993cc755/9.png features - Category Breakdown & Analysis Trends shaping organic conversations in beauty, pulled from 11.1B+ engagements on content in the past year. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208808602-83XN7VO7IZLKXBG6EYUG/11.png features - Top 100 Brand Rankings The full list of the top 100 beauty brands, ranked on the Brand Magnetism® Index, a 0-100 score of how much organic conversation exists around the brand. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208812309-KAD4W4BJ4Z4W7DWHBOSM/20.png features https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208811654-UKN7E3JD6QR4C7Z9K8PD/16.png features - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1744208813862-PYGUNIUT4U7BHZ72X9NW/22.png features - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://dcdx.co/new-page-2 daily 0.75 2025-04-09 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/028e72f4-864a-4ed9-8c3a-9e7bf0bfd4a8/BEAUTY+Membership+Q1+2025+Magnetic+100+Beauty+by+dcdx+.png member content https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/f5fcda3b-1b5f-42ce-9523-3faf72472ffe/Captura+de+Pantalla+2025-04-07+a+las+17.30.22.png member content https://dcdx.co/testimonials-beauty daily 0.75 2025-04-07 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/29eb858c-0a52-4bd6-9c8f-94cd99dd603b/Preview+Q1+2025+Magnetic+100+Restaurants+by+dcdx+.png Testimonials https://dcdx.co/strategist-application daily 0.75 2025-12-26 https://dcdx.co/top-50-overall-2025-gen-z daily 0.75 2025-09-24 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/9e2166bf-a067-4f9b-86ba-548b634e9635/Magnetic50+2025+Most+Magnetic+Brands.png Magnetic50 2025 | Gen Z's Most Magnetic Brands of 2025 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1758722077852-DKOSNGG6M85NLJE20VYL/Magnetic50+2025+Most+Magnetic+Brands.png Magnetic50 2025 | Gen Z's Most Magnetic Brands of 2025 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1758722074248-QCYFI0TCFTKX1Z2JR8H5/Screenshot+2025-09-24+at+8.43.32%E2%80%AFAM.png Magnetic50 2025 | Gen Z's Most Magnetic Brands of 2025 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1758722074112-8OOWI7IA9DSOLYDNQG7W/Screenshot+2025-09-24+at+8.54.11%E2%80%AFAM.png Magnetic50 2025 | Gen Z's Most Magnetic Brands of 2025 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1758722076878-6TO74LYF8F4XVRDUB6IJ/Screenshot+2025-09-24+at+8.43.41%E2%80%AFAM.png Magnetic50 2025 | Gen Z's Most Magnetic Brands of 2025 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1758722076686-QIWU2ILIX4BZHQR7ZX56/Screenshot+2025-09-24+at+8.40.01%E2%80%AFAM.png Magnetic50 2025 | Gen Z's Most Magnetic Brands of 2025 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1758722080716-DKX0NP5JINABS36UF8BL/Screenshot+2025-09-24+at+8.40.11%E2%80%AFAM.png Magnetic50 2025 | Gen Z's Most Magnetic Brands of 2025 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/84f51fe9-c8ac-4d7c-bbec-06267051fb91/Screenshot+2025-09-24+at+8.57.03%E2%80%AFAM.png Magnetic50 2025 | Gen Z's Most Magnetic Brands of 2025 - What is Brand Magnetism®? Brand Magnetism® is the power of a brand to attract conversation. We look at how much and how often a brand is talked about organically online. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/30a8b7e6-80ba-4bea-bc74-f09a85e89069/Screenshot+2025-09-24+at+8.57.41%E2%80%AFAM.png Magnetic50 2025 | Gen Z's Most Magnetic Brands of 2025 - Why is it important? User-generated content is the currency of modern brands. With over 5 billion minutes of content watched on TikTok alone in the US, DAILY, these platforms are shaping the way we view the world. 6 in 10 consumers say UGC is the most genuine form of advertising, and 70% of Gen Z’ers rely on UGC to guide purchase decisions. https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/5b80eacc-d8cb-4c93-a8fc-f65e6f476792/Screenshot+2025-09-24+at+8.57.47%E2%80%AFAM.png Magnetic50 2025 | Gen Z's Most Magnetic Brands of 2025 - How do we measure it? We measure Brand Magnetism® by how much and how often people talk organically about a brand online. We look at TikTok, Instagram and YouTube to find the popularity (average weekly engagement of a brand’s UGC over time) and the consistency (the variation in that engagement of UGC over time), and form a weighted composite against all other brands to benchmark performance. https://dcdx.co/products daily 0.75 2020-06-18 https://dcdx.co/products/from-digital-natives-to-digital-captives-part-iii-the-great-awakening monthly 0.5 2024-11-21 https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/c061d4d3-5fdb-4b13-ae03-eaed98619dc9/1.png Products - From Digital Natives to Digital Captives Part III: The Great Awakening https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/793e8162-da4f-4631-9418-4f03c1440932/2.png Products - From Digital Natives to Digital Captives Part III: The Great Awakening https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/1ce24737-61ac-457c-9dee-17c576519bae/3.png Products - From Digital Natives to Digital Captives Part III: The Great Awakening https://images.squarespace-cdn.com/content/v1/5b1bb66e25bf023fcbe92110/66d72dc3-9385-4fb0-b266-c822c206ba56/4.png Products - 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