What to expect:
2nd Annual Gen Z Screen Time Report
Year-over-year changes
Overall and app-specific YoY changes.
Is Gen Z screen time increasing or decreasing?
More time on TikTok or less? Is Instagram still Gen Z's most used app? Is Snap still a powerhouse or is it losing screen time?
Emerging apps
What is happening with BeReal? Are Gen Z’ers spending time on it? Is it replacing any of Gen Z’s top apps?
And what about streaming services, are Gen Z’ers watching more streaming content this year on mobile?
The 2nd Annual Gen Z Screen Time Report includes…
New 2022 data
Gen Z’s Most Used Apps from 2022 Rankings
Weekly average screen time
Average weekly notifications
Average weekly pickups
Average screen time per pickup
Gender breakdowns and differences
Age breakdowns and differences
YoY Comparison data: 2021 vs 2022
Weekly average screen time changes
App-specific ranking changes - screen time, pickups, screen time per pickup
Gender breakdown app usage changes
Age breakdown app usage changes
Longitudinal 2022 Data Comparisons
Change in screen time across 4 different time intervals in 2022
Change in app rankings across 4 different time intervals in 2022
Longitudinal means compared to overall 2022 cross-sectional means